As a business owner just starting on TikTok, I was very concerned about the quality of content I was putting out. I was overthinking every little detail, which caused delays in my posting schedule, and it just didn’t feel good. Even with the fun and easy way around TikTok content, I still thought I needed to over-produce every video to appeal to my audience.
But after spending some time on TikTok and social media as a whole, I realized my audience did not relate or engage with over-produced content but were more drawn to personal, simple, and interactive marketing content.
Little wonder Tiktok designed its app for personal and more authentic content because it increases believability and credibility. Seeing that trust is essential for any brand that craves longevity.
So, before we drive the nail into the wall, are personal and authentic content displacing over-produced content? First, we must understand why audiences like personalized content.
Why should you create personalized and authentic content?
According to these reports, the demand for personalized marketing content seems to increase and will probably stay that way for a long time.
1. It is simple and less expensive to make.
Thanks to simplicity and cost-effectiveness, you can quickly produce a Tiktok video for your audience in little time. Financial challenges are one of the issues startups face, and for female content creators, Tiktok has simplified the process so much that you can announce your brand without needing a huge budget.
Once you have your goals all straightened out and a working phone/camera with a good camera, you can start creating content. Take advantage of the numerous TikTok features, join challenges and watch how much attention your content gets because it’s simple but authentic.
You don’t need to over-polish the content before it connects with your audience. Keep it minimal and authentic to your brand voice and goals. This is what your audience will connect to.
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2. It increases engagement more than over-produced content.
Personalized content is not just the future of content but the most needed now. Gone are the days of shooting over-polished content and being at the mercy of algorithms. These days small business owners must be intentional about their marketing. Luckily, platforms like Tiktok make it easy to reach your desired audience and gain massive engagement.
They connect easily with your authentic content and can engage with you in the comments section. They also share your videos with their friends and enlarge your audience network. Why? They believe in your content and your offerings, so they spontaneously help circulate your ideas by reposting.
3. It funnels your message to your ideal audience.
Your expected ROI converts effortlessly when your brand meets the needs of your audience. When the engagement skyrockets and expectedly answers the queries and needs of your ideal audience, they respond by patronizing.
After patronage, if they are satisfied, they remain your loyal customers and consistently look for more of your content and offerings. With all these results, it seems that over-produced content left the chat, giving way to authentic and personal content.
One thing that makes TikTok stand out is how easy it is to create a video. I never get nervous or overthink how my video looks to my audience. I just post content I believe in, and they resonate with it. I recommend that every female coach be themselves because that helps connect with your ideal audience.
Do audiences crave personal and authentic content?
The simple answer is yes, and if you are still unsure why they do. “Control” is undoubtedly one of the reasons they love and look forward to personalized content on Tiktok.
It’s simple; audiences desire to control.
Naturally, people love to control the things they do, watch, and possibly their actions and reactions. Users dread dealing with too many distracting features or complex things while viewing my content. I figured this out, and since then, I love how Tiktok allows me that freedom to filter out irrelevant stuff.
I simply shoot the content, edit, add necessary tags, and ensure that the content stays within what my audiences like; that way, they have the “control feeling.”
So, if you started your business two days ago on Tiktok, hear this advice, quality is not overrated, but your impression of high-quality content is likely overrated. This is why you have spent a long time figuring out your business and looking for the perfect time and content to create. I always say that now is the time to start, and it is even easier when you make simple, real life and authentic content.
If you want some TikTok help, feel free to grab Keenya Kelly’s free training – TikTok for Female Coaches to get started on the right foot.