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The Brand-Boosting Blueprint That Turns Customers Into Heroes (and Clicks Into Dollars)… Featuring Best-Selling Author, Donald Miller.
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We see it all the time.
Brands spend tens of thousands of dollars to outside vendors for a brand-new, state-of-the-art website.
They invest their time and money into their own corner of the internet to attract potential customers and once the pomp and circumstance of launching the new website are through, they realize it’s not working.
It’s not converting visitors into leads, leads into customers, or customers into advocates.
The fact is, pretty websites don’t sell things.
These brands have made the same critical mistakes that thousands of other companies make every day.
They fail to focus on the aspects of their offer that will help people survive and thrive…
They make their customers do the leg work to decide whether the product is a natural fit…
And they haven’t learned this simple lesson…
Click off your website entirely because they just don’t get your business.
Why?
Because these brands have not developed their customer story. Customers have no idea where the brand can take them, and they lose interest…quickly.
Best-selling author, Donald Miller has created a framework that can relieve the stress of your company’s poor marketing messaging.
And he’s going to share it with you!
Donald Miller is the CEO of StoryBrand and author of the Wall Street Journal #1 best-selling book, Building a StoryBrand. In it, Miller explains the 7-part framework for storytelling and how it can be universally used to sell a product or service, thanks to humans’ innate desire for clarity.
Since its publication in 2017, we’ve received hundreds of requests to bring in Donald for a training. In fact, at a quick glance Building a Storybrand has been brought up over 50 times in just ONE of our 3 members-only groups.
You can’t even throw a rock in our Austin, Texas headquarters without it landing on a copy of Donald’s book! (All of our employees are “voluntold” to read it) 🙂
It’s safe to say we are EXTREMELY excited to have Donald join us for this one-of-a-kind workshop.
The Customer Value Journey is a tried and true method that turns your prospects into leads, leads into buyers, and buyers into raving fans. At its core, it is the perfect complement to the StoryBrand 7-part framework.
And there is nothing more powerful than a STORY that leads your customers through their journey with your brand.
Storytelling is the fuel that powers your prospects through their customer value journey.
By bringing the customer into your story, you give them the tools they need to solve both their internal and external problems…thus making them the hero.
It’s important to make your customer the hero of your story and not your business. Brands that focus too much on themselves in their messaging are quickly discarded and forgotten.
When a potential customer sees themselves as the center of a story, they are more likely to engage with it. And as the hero continues on their journey from identifying their problems to finding their solutions, the ascension from stage-to-stage in the customer value journey can clearly be seen.
Then you have a hero who has triumphed over their adversity and has now become a raving fan of your brand, all because you helped them slay their villain.
Between today’s political climate, social climate, and even the climate climate, there is a lot out there to rile people up.
The noise in the market is louder than ever, with the average person being exposed to anywhere from 6,000 to 10,000 ads per day.1
Your brand needs a way to stand out, and the StoryBrand framework is how you create a clear, concise message that transports your customer from their current problems to their future solutions.
Donald Miller has helped thousands of businesses clarify their marketing messages so their companies grow. He’s the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
Business
Copywriting
Branding
Content
This is an “On-demand” training for DigitalMarketer Lab Members that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.
This training is for people looking to form stronger connections with their prospective customers through words.
This training is NOT for people who do not have a clear understanding of what their target market looks like.
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