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9 Ways To Turn Traffic Into Leads

Want more leads? It’s pretty simple… ask more often. There are 9 places to ask for an email opt-in on your website… we’ll cover each of them and show you the tools (if any) you can use to put them on your site. Ready!? Let’s get some leads…

1 – Feature Box Opt-In

This type of opt-in sits front and center on your home page… and, in some cases, interior pages. Derek Halpern over at Social Triggers has been using the Featured Box Opt-In for years on his home page…

Example Feature Box Email Opt-In

Here’s another example from Beth Hayden’s websiteFeature Box Email Opt-In Beth using the Generate Theme from StudioPress to display the Feature Box Opt-in on her home page. Beth has done quite a bit of customization but the Generate Theme makes it easy to get a Feature Box Opt-in installed on your home page.

2 – Sidebar Opt-In

Sidebar opt-ins are everywhere… but remember not to make some lame call-to-action like…

  • Subscribe
  • Get Updates
  • Join Us

… instead, make a compelling offer to receive your Lead Magnet. Notice how Jay Baer at Convince & Convert uses social proof (Join 21,000 of your Peers) and gives a solid reason to join his list.

Example Sidebar Opt-In

Most email marketing programs have documentation that will make it easy to install an opt-in on a WordPress site.

Here are the instructions or WordPress plug-ins for the top three email marketing providers…

3 – Fake Banner Opt-In

This can often drive more leads than a traditional sidebar opt-in.  The difference here is that a banner is used to draw the eye and get a click… but the banner is a fake. Here’s an example — you can see the banner in the right sidebar…

Fake Banner Opt-In

When the banner is clicked it pops this lightbox opt-in… Fake Banner Opt-In We use PopUp Domination to get this effect.

4 – Fake Post Opt-In

Neil Patel uses this over at Quicksprout… and it’s genius. It looks like a piece of normal content…

Example Fake Post Email Opt-in

…but when you click on “READ MORE” you’re taken to a lead generation landing page… Fake Post Opt-In

5 – In-Post Opt-In

Those that read an entire article on your site are hot leads… and it makes sense to ask them for an opt-in at the end of the article. Pat Flynn at Smart Passive Income does a nice job with this at the end of his articles…

Example In Post Opt In

We use Opt-In Skin to add a call-to-action to the end of posts.

6 – Lightbox Opt-In (Pop Up)

The lightbox or pop-up opt-in might annoy you… but it works.
But just putting a pop-up on your site isn’t enough… make sure you make a compelling offer in your pop-up.
This opt-in we used on Survival Life did well… but it’s not specific enough…
Example Lightbox Opt-in
This one did much better…

7 – Top Bar Opt-In (Hello Bar)


Top Bar Opt-In

8 – Bottom Bar Opt-In (Instant Slide Up)

adsfads Example Bottom Up Email Opt In

9 – Welcome Gate Opt-In

The Welcome Gate Opt-In is one of the most aggressive ways to increase leads. The Welcome Gate “blocks” access to the main site… asking for an opt-in.

Welcome Gate Opt-In

President Obama Example

Ryan Deiss

Ryan Deiss

Ryan Deiss is the Founder and CEO of and Founder and Managing Partner of, a digital media and ecommerce group that owns dozens of properties. Ryan has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era. Connect with Ryan on Twitter.

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