Want more leads? It’s pretty simple… ask more often. There are 9 places to ask for an email opt-in on your website… we’ll cover each of them and show you the tools (if any) you can use to put them on your site. Ready!? Let’s get some leads…
1 – Feature Box Opt-In
This type of opt-in sits front and center on your home page… and, in some cases, interior pages. Derek Halpern over at Social Triggers has been using the Featured Box Opt-In for years on his home page…
Here’s another example from Beth Hayden’s website… 
Beth using the Generate Theme from StudioPress to display the Feature Box Opt-in on her home page. Beth has done quite a bit of customization but the Generate Theme makes it easy to get a Feature Box Opt-in installed on your home page.
2 – Sidebar Opt-In
Sidebar opt-ins are everywhere… but remember not to make some lame call-to-action like…
- Subscribe
- Get Updates
- Join Us
… instead, make a compelling offer to receive your Lead Magnet. Notice how Jay Baer at Convince & Convert uses social proof (Join 21,000 of your Peers) and gives a solid reason to join his list.
Most email marketing programs have documentation that will make it easy to install an opt-in on a WordPress site.
Here are the instructions or WordPress plug-ins for the top three email marketing providers…
3 – Fake Banner Opt-In
This can often drive more leads than a traditional sidebar opt-in. The difference here is that a banner is used to draw the eye and get a click… but the banner is a fake. Here’s an example — you can see the banner in the right sidebar…
When the banner is clicked it pops this lightbox opt-in… 
We use PopUp Domination to get this effect.
4 – Fake Post Opt-In
Neil Patel uses this over at Quicksprout… and it’s genius. It looks like a piece of normal content…
…but when you click on “READ MORE” you’re taken to a lead generation landing page… 
5 – In-Post Opt-In
Those that read an entire article on your site are hot leads… and it makes sense to ask them for an opt-in at the end of the article. Pat Flynn at Smart Passive Income does a nice job with this at the end of his articles…
We use Opt-In Skin to add a call-to-action to the end of posts.
6 – Lightbox Opt-In (Pop Up)
The lightbox or pop-up opt-in might annoy you… but it works.
But just putting a pop-up on your site isn’t enough… make sure you make a compelling offer in your pop-up.
This opt-in we used on Survival Life did well… but it’s not specific enough…
This one did much better…
7 – Top Bar Opt-In (Hello Bar)
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8 – Bottom Bar Opt-In (Instant Slide Up)
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9 – Welcome Gate Opt-In
The Welcome Gate Opt-In is one of the most aggressive ways to increase leads. The Welcome Gate “blocks” access to the main site… asking for an opt-in.
President Obama Example
