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Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media.
Content Marketing is the production of assets to pre-educate potential customers and educate current and former customers regarding useful information about your brand, products, and services.
The Customer Value Journey is DigitalMarketer’s step-by-step process for attracting, converting, and keeping your best customers.
In this five part series, Rudy Mawer teaches us some of the best practices for Facebook Ads, Engagement, and Building Your Brand.