A marketer can be one of four types: Sage, Maven, Quant, and Hacker. Watch this series to figure out which one you are!
What is a Marketer Type and Why Yours Matters
The key is understanding the type of marketing leader you are. Once you know that, you can amplify your skills in the right areas to maximize your strengths and limit your weaknesses.
Why AI Won’t Be Taking Away Your Marketing Career
With the growing impact of machine learning and AI, combined with online access to more effective tools like Google Performance Max, I can see how you might be concerned.
The Sage Marketer: A Master of Messaging
As the Sage, you’re the person that everybody looks to for direction. They know that you’ll figure out where to steer the ship—and delegate the daily tasks that get you from Point A to Point B.
The Maven Marketer: A Master of Influence
Marketers who are mavens are masters of influence. They’re capable of creating audiences and communities from scratch—and that’s their zone of genius.
The Quant Marketer: A Master of Scale
The Quant marketer is an absolute master of scale with a passion for optimization. They’re your operations expert who sees systems in chaos. Never play a game of tetris against them—they’ll beat you every single time.
The Hacker Marketer: A Master of Growth
Consider a marketer who fits the Hacker archetype to be a master of growth. This marketer is *always* discovering and testing new tactics and channels.
How To Figure Out Your Marketer Type
All marketer types, no matter if you’re a Sage, Maven, Quant, or Hacker, have what it takes to be “the best” because they all have specialized gifts.