Content Writing

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Start Building Your Brand with the Right Content

There's nothing more important than the content you put in front of your audience. Learn to execute an effective content strategy for your company and start communicating with your customers!

The What and The Why

The objective of good content writing is to produce content that will generate an audience so you can advertise more products and services.

The Customer Avatar

Working through your customer avatar is an important step in the marketing funnel. Learn to understand the needs, wants, and concerns of your customer.

The Marketing Funnel

Each step of the funnel requires different content writing, but each stage also has varying goals and metrics that you should work toward when building a strategy.


image of marketing funnel

How Can the Marketing Funnel Can Help You?

When you write content that's valuable, you'll start to see bigger and better results for your business.

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Build Your Content Strategy With Better Content Writing

Learn what makes content marketing a foundational part of your digital marketing strategy.

When it comes to your content marketing strategy, it’s important to connect your content writing to both revenue and cost. The idea is that you don’t want to be focused solely on vanity metrics. While post engagement or blog impressions will provide good information in specific circumstances, you want to be able to prove value when it comes to the bottom line.

And in order to achieve success at that level, you need to remember that content marketing is the intersection of advertising and publishing. That means when you write great content, you generate an audience. And when you have an audience, you can then use advertising.

Content marketing is like a baseball game. The players are the content, and the better the game (your content), the bigger the audience. With a larger audience, you’ll see more ads around the stadium (your site). Of course, it’s important that you’re able to advertise your products across your site, which is why your content writing needs to be the best.

In order to reach the RIGHT audience for your business, you’ll want to work through your Customer Avatars. With this exercise, you’ll be able to build your ideal customers, think through their problems, and understand exactly what they’re looking for. If you skip this step in the process, it will be difficult to know if you’re writing content for the right prospects.

Working through different avatars will also help you determine the various types of people that could benefit from your product or service. Once you have built your avatars, you can start writing content and creating a proper strategy for each stage of the marketing funnel.

When you run through each step of the funnel, and discover what your goals should be as you work your way down to the bottom of the funnel conversions. You’ll learn when to set up tripwires in your content and what metrics you should be focused on. Overall, having a strategy in place before you start writing content is crucial to the success of your overall marketing strategy.

Learn Why Content Writing Is so Important to Success

Start generating more traffic and better leads by learning the value of content!

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