Content Marketing Specialist
Bracket

Become a Certified

Content Marketing Specialist...

...and learn how to create a content strategy that drives more visitors, leads, and sales

Finally, You'll Have a Step-By-Step Plan For Turning Content Into...

FREE, ORGANIC TRAFFIC

(HINT: It looks something like this...)

The Content Lifecycle

Ordinary content marketers just don't get it...

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.

So how do you do it?

How do you build a "machine" that turns content into free, targeted traffic?

Fortunately, that's exactly what you're about to learn...

FACT: Businesses Need Content Marketers

(...Who Actually Know What They're Doing)

I'm not going to sell you on the importance of content marketing.

If you're here, you already know it's an essential aspect of any digital marketing strategy, because content marketing:

  • Builds authority and credibility...
  • Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it...
  • Enables your message to spread to new audiences organically (i.e. for free!)...

In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that's why businesses need content marketers.

There's just one problem: Most so-called "content marketers" don't know what they're doing.

That's where you come in.

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.

More specifically, in this master class, you'll learn:

  • How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
  • The 8 tools you'll need to be an effective content marketer
  • The "GC = A" Content Marketing Formula that connects the dots between content and sales
  • The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
  • The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
  • 5 content types that convert leads into serial, high-ticket buyers
  • Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
  • The 60-Second Editorial Planner document that makes content planning a breeze (Seriously... you can plan a week of content in less than a minute)
  • 6 simple article tweaks (My favorite is "Hiding Easter Eggs") you can make to any piece of content that will get it CONSUMED
  • The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
  • 212 blog post ideas that guarantee you'll never have writers block again including...
  • 8 blog post types that hijack the virality and authority of OPC (Other People's Content)...you won't have to write a single word.
  • The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
  • The SEO silo process that has worked since the first blogs went online in the 90's, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
  • The 9 Components of The Perfect Email Newsletter (The "Greased Chute" opening and "Drill Down" P.S. are two tactics that drive email traffic through the roof)
  • PLUS... you'll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)

In short, Certified Content Marketing Specialist (a.k.a. "Content Masters") are able to not only deliver fresh leads and customers...they are able to deliver those leads and customers "organically"...even FREE!

If you're interested in becoming such a "Content Master," then I have one question for you...

Are You A "Doer"...or Just a "Talker?"

(or...Why You Might Want To Get Certified)

Let's face it: Marketing experts are a dime a dozen.

So how do you separate those who "walk the talk" from the ones who merely...

...talk?

That's the problem!

And at DigitalMarketer, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren't researchers. We aren't journalists.

We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF...

...so we know how hard it is to find truly skilled people who know what they're talking about.

And that's why we created the "Content Marketing Mastery" course and certification.

We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.

In short, we're making it available to YOU...

Arrow What You'll Learn In This Course

The Content Lifecycle

Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you'll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.

Content Technology Needs

Learn the 8 types of technology you need to succeed as a content marketer. We'll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.

Blog Marketing Mastery

Master the 12 critical aspects of building a successful blog. You'll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.

Content Distribution

Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

Content Mastery
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>
The Content Lifecycle
The Content Lifecycle is the foundational approach we implement at DigitalMarketer and works for any business.
Enroll Today >>
Content Marketing Specialist

Become a Certified Content Marketing Specialist Today!

Cyn Mobley

Cyn Mobley

"It will completely change the way you think about content...I don't think I've ever really "got" the intersection between publishing and advertising before this course."

Ernest Chapmin

Ernest Chapmin

"...WOW what an eye opener. This course simplified what was previously a complex and confusing web of tactics into a clear set of actionable strategies"

Content Marketing Mastery Course Details

In this 8-hour course you'll learn everything you need to know about content marketing. You'll learn about the right type of content for the right visitor, and exactly how to distribute it!

Module 1

Module 1:
Creating Your Customer Avatar

  • Lesson 1: Start Here
  • Lesson 2: What To Expect
  • Lesson 3: The What and Why of Content Marketing
  • Lesson 4: Creating a Customer Avatar
  • Lesson 5: Content Technology
  • Lesson 6: The Marketing Funnel
Module 2

Module 2:
Top of Funnel Content

  • Lesson 1: TOFU Goals
  • Lesson 2: TOFU Content Types
  • Lesson 3: TOFU Metrics
  • Lesson 4: YOUR TOFU Content Plan
Module 3

Module 3:
Middle of Funnel Content

  • Lesson 1: MOFU Goals
  • Lesson 2: MOFU Content Types
  • Lesson 3: Lead Magnet Checklist
  • Lesson 4: MOFU Metrics
  • Lesson 5: Your MOFU Content Plan
Module 4

Module 4:
Content Marketing Metrics

  • Lesson 1: BOFU Goals
  • Lesson 2: BOFU Content Types
  • Lesson 3: BOFU Metrics
  • Lesson 4: Your BOFU Content Plan
Module 5

Module 5:
Blog Marketing

  • Lesson 1: How To Use This Section
  • Lesson 2: Wordpress Basics
  • Lesson 3: 212 Blog Post Ideas
  • Lesson 4: The Editorial Calendar
  • Lesson 5: Writing Headlines
  • Lesson 6: 8 Post Types
  • Lesson 7: Inserting Calls To Action
  • Lesson 8: Finding and Managing Writers
  • Lesson 9: Writing/Editing Great Content
  • Lesson 10: Lead Magnets and Blogs
  • Lesson 11: Opt-In Boxes and Squeeze Pages
  • Lesson 12: Repurposing Content
  • Lesson 13: Blog Launches
Module 6

Module 6
Content Distribution

  • Lesson 1: How To Use This Section
  • Lesson 2: Content Distribution Basics
  • Lesson 3: Organic Content Distribution: Email
  • Lesson 4: Organic Content Distribution: SEO
  • Lesson 5: Organic Content Distribution: Social

What You'll Get:

When you enroll today, you'll receive instant access to:

  • The Content Marketing Mastery Course
  • 6 Core Modules
  • 40 Video Lessons
  • 6 Handouts (4 worksheets and 2 flowcharts)
  • 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Content Marketing Specialist

Course Details:

  • Tuition: $495
  • Level: Intermediate/Advanced
  • Setting: Online/Virtual
  • Course Length: 8 Hours
  • Expected Completion Time: 3 - 7 Days
Content Certificate Content Badge

How It Works

Take The Course

Take The Course

The course is an 8 hour intensive training, with 40 lessons, 6 handouts, 6 quizzes, & a final exam

Take The Test

Pass The Test

70% or better is required to pass the exam. You have 3 attempts to pass.

Display Your Badge

Display Your Badge

You'll get a digital badge to share on your social channels & a printable certificate for framing.

Content Marketing Mastery Class (Plus Certification)

JUST $495

Content Marketing Mastery

Content Marketing Mastery Class

  • 6 Core Modules
  • 40 Video Lessons
  • 6 Handouts
  • 6 Review Quizzes

Content Marketing Specialist Certification

  • Certification Exam
  • Displayable Badge
  • Printable Certificate
  • Status as a Content Marketing Specialist

Who Should Get Certified

Marketing Professionals

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Founders & CEOs

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?

If you're an individual...

...this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a "content marketing expert," you'll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)

And we held nothing back.

These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.

So, if you want to:

  • Enhance your career (or start a new one)
  • Learn the latest and greatest tactics (that actually work)
  • Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...

...this course and certification is for you.

If you're a business owner...

...maybe you don't need the certification.

But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest content marketing strategies?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

Also, there's no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)

Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

Content Marketing Specialist

Become a Certified Content Marketing Specialist Today!

Russ Henneberry

About Your Instructor

Russ Henneberry is the Editorial Director for DigitalMarketer. Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and also helped launch a blog a well-known marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

Russ got his start in search engine optimization and pay per click marketing, managing 20 developers and over 600 digital marketing projects for small to mid-sized businesses. It was at Salesforce that Russ began to master the art of content marketing at all stages of the sales and marketing funnel to create value for a company.

In his time at Digital Marketer, front end traffic to Digital Marketer content has increased by 1125%. The content marketing team, under Russ's management, generates 1000's of leads and front end sales per month by developing and executing a truly "full funnel" content marketing strategy.

Frequently Asked Questions

Q: "How will this certificate help me?"

A: It depends on who you are...

If you're a business owner, this certification is a great way to learn demand-based traffic yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an agency, this certification is a tangible way to show that you are a Content Marketing Specialist, which could help you attract and retain better, higher-paying clients.

If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

Q: "How valuable is this certification?"

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW PAID CONTENT MARKETING.

Q: "What if I fail? Am I allowed to retake the test?"

A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

Q: "How long do I have to complete the class and take the test once I am enrolled?"

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.

Q: "How long does it take to finish the course and receive my certification?"

A: This class is 8 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 - 7 days if you are working full-time, and 14 - 21 days if you taking the class part-time.

Q: "Am I guaranteed to get certified if I take the class?"

A: No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.

Q: "I don't care about the certification...can I just audit the class?"

A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.

Q: "How difficult is the test?"

A: You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.

Q: "Are scholarships available?"

A: At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

Content Marketing Specialist

Become a Certified Content Marketing Specialist Today!

Gears

DigitalMarketer Is Different

Yes, you can find other trainings and certifications that cover similar topics, but a DigitalMarketer certification is unique because it's built and taught by real marketers who actually sell their own products and services online.

In other words, we aren't journalists or "researchers." We're in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You've found your home.