I know what you’re thinking…
Conversions are down, ad costs are up, and your best audiences are gone.
“Paid ads are easier than ever”?
You’re full of (💩) it!
It’s a bold statement so I’ll explain, but first, let me show you something…
You see this right here…
This is a campaign that one of the coaches in this certification has been running for the past 6 months.
It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue.
That’s a 13x return on ad spend!
Here’s another one…
This one has been scaled and has way more room to grow.
This campaign is at about $11,625 in spend and has brought in over $430,000 in revenue.
That’s a 3,708% ROI y’all!
The reason I’m sharing these with you is not to make you jealous but to show you that, ever since iOS 14 hit…
Paid ads have gotten more competitive, more complicated, and, at the same time… so much better.
There’s been a lot of confusion, fear, and frustration around paid media the last year.
Ad costs have skyrocketed, conversions have dropped, and the ability to target has seemed to disappear.
Lots of marketers have expressed concern about not being able to find profitable audiences, retarget their prospects, or scale their campaigns.
Well, we can promise you from our own experience of running thousands of dollars a day in ad spend, as well as the millions of dollars collectively spent by the instructors of this course…that is simply not true.
In fact, right now, as you’re reading this, it’s our opinion that …
Let me show you…
Check out this ad above.
There’s not much to it.
There’s no state-of-the-art augmented reality imagery, professionally polished video, or clever copy. ( I know, I wrote it. 🙈)
But what it does have is…ROAS*. (AKA Return On Ad Spend.)
(*The acronym is solely reserved for us cool kids that have a need to sound smart in Zoom meetings.✋)
See, when you apply the unique strategies that the coaches above have painstakingly perfected in their respective traffic labs over the last 2 years,
And combine those with the unprecedented power of the major platform’s AI…
That’s the secret…
Instead of you doing the work. It’s really better and more profitable if you actually let the paid ad platforms themselves (Facebook, Google, & YouTube) do the heavy lifting.
What’s missing for most marketers is….
You have to provide the platforms with the right strategies to execute, the creatives that convert, the best playbooks for each platform, and the correct tracking to know what’s working.
That is why we created the industry’s most comprehensive post-privacy paid advertising training.
A certification that combines all those elements in a simple, straightforward, and easy to follow framework.
This certification is designed to give you a full, fundamental understanding of how paid traffic works in today’s world and the new opportunities it will unlock for you.
Once you understand the new post-privacy playbook, you will have:
Specifically, it is designed so that you will have total confidence in your ads, how to run them, the ROI they’ll get from them, and be prepared for future changes that will inevitably come to the paid traffic landscape.
But this isn’t just theory.
You’ll also be building your ad campaigns throughout the certification so when you complete Paid Traffic Mastery, not only will you have the knowledge, skills, and confidence to launch your new paid traffic strategy, you’ll also leave with ready-to-run ads.
The Paid Traffic Mastery consists of 7 modules from the core concepts of paid traffic all the way to scaling & optimizing winning campaigns.
Along the way, concepts will also be reinforced with the Paid Traffic Mastery workbook which includes notes, tools, templates, and worksheets.
In this module, Kasim Aslam will introduce you to what and why of paid traffic: the benefits and disadvantages of paid traffic, how to balance your marketing strategy with both paid and organic traffic, and how to correctly use ‘machine learning’ to optimize your ads… no matter what business you’re in.
Before you even think about launching your paid traffic ads, you need to make sure that you have an aligned tech stack. This includes making sure that you have the three critical components in place. Without these 3 components, you’ll be throwing money in the toilet. Most advertisers don’t realize they need this tech stack to optimize conversions and lower the Cost per click. However, using this tech stack will give you a complete edge over your competition.
Most people have this misconception that the ad creative lives in a “Mad Men”-style world; where people sit around a table and think about how to align copy, creative, and psychology to get people’s attention and make them buy. You’ll be surprised that in this digital-first world, it’s more about QUANTITY than it is about QUALITY. In this module, Scott Cunningham will show you how to create ad creative that is designed to be “fed” to the ad networks and let their algorithm determine the best creative for your ads.
You’ve got the basics down and now it’s time to start creating your ads for specific ad networks. In this module, Kasim Aslam will walk you through his exact process on how he generated tens of millions in revenue using Google Ads, in any niche. You’re going to start with the most basic setup and work your way through conversion tracking in both ads and tag manager, Google Ads structure, keyword strategy, creative, bid strategy, and finally management and optimization.
YouTube is the second largest search engine on the planet COMBINED with the biggest video content repository in existence. If you need to find something, it’s almost guaranteed to be on YouTube. This is the perfect opportunity to get your ads in front of a wide audience looking at all types of content. In this module, John Moran of Solutions 8 will explain his YouTube strategy he used to be considered one of the world’s authorities in YouTube Ads.
With Facebook and Apple’s newest privacy changes, it’s been harder for Facebook advertisers to figure out the algorithm. With over $1 BILLION dollars managed on Facebook, Vanessa Vega will show you how to not only create and optimize your ads in today’s Facebook climate but also to navigate through Facebook compliance with all the newest privacy changes. This will allow you to stay ahead of the competition while everybody else is getting ‘wiped out’ by Facebook’s privacy changes.
You’ve now created your ads, you’ve run your ads, and you are not only acquiring customers but seeing the revenue results you’ve been wanting. Well just like any business, you’ll now want to scale your ads. But before you just go out and start throwing more money at them, you should have a solid strategy in place.
Collectively these Titans of Traffic handle millions of dollars in ad spend each month… not $1000’s, not just $100,000’s…. MILLIONS… Every.Single.Month. And, you’re about to get a behind-the-scenes walkthrough of all their strategies they deploy for their high paying clients.
This group of talented paid advertisers have tried, tested and helped create these strategies, generated millions of revenue with it and now present it to you so you can optimize every single ad dollar you spend… and scale your business with paid advertising in 2022.
Kasim is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.
Vanessa is a digital marketing wiz concentrated on Facebook and Instagram advertising. She’s been in digital marketing for over 8 years and has successfully managed and overseen close to $1 billion in Facebook and Instagram ad spend. She works with brands of all sizes, from large brands like Paramount Pictures and LG, to smaller mom and pop brands that just need visibility in a local market.
Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).
John is the Senior Client Strategist of Solutions 8, one of the world’s top ranked Google Ads agencies.
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee. We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Watch all of the lessons… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that we did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing firstname.lastname@example.org and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.
So if you want to…
…then this training is for you!
We’ll see you on the inside!
It depends on who you are…
If you’re a business owner, this certification is a great way to learn customer acquisition yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this certification is a tangible way to show that you are a Paid Traffic Specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know paid traffic campaigns. I’ll say that again: YOU WILL KNOW PAID TRAFFIC CAMPAIGNS.
Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) prior to attempting the final exam again.
You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 11 hours and 45 minutes of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3-7 days if you are working full-time, and 14-21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Paid Traffic Master.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other copywriting trainings or courses in the past. This training is different, and the exams will reflect those differences.