From The Desk of Ryan Deiss
May 25th, 2022
Dear Agency Owner,
Digital marketing agencies are selling for record breaking amounts…can you believe that?
With their relative low risk, high margins, and recent surge in demand…it’s true…business buyers are gobbling them up.
As a matter of fact, according to Barney Financial, the number of digital marketing agency acquisitions has skyrocketed nearly 122% in recent years.
But there’s a catch…
Not all agencies are participating in this payday equally.
Agencies with revenues over $8M have reported selling for a record breaking 8–12 times their earnings,
Yet those that fall below that line see their acquisition price fall off a cliff, reduced to a multiple of just 1.5 – 4x.
But, it’s not only the revenue that matters…
Sophisticated strategic buyers look much deeper.
The highest indicator of value appears to be an agency’s transferability.
In simple terms…for business buyers to write you that big check your agency has to have the systems and process to run without you.
Now, I know you may be thinking…
“That’s cool Ryan but I’m not interested in selling my agency.”
Well, that’s is the best part…
It doesn’t matter if you want to:
All those outcomes result from the same framework…
More on that in a minute but, first, tell me if this sounds familiar…
At first, things were simple and easy. You had a few clients you liked, who paid you well, and the work was fun and rewarding.
But then you decided you want to scale, so you hired some people (full-time or outsourcers) to manage the clients you have so you could have the time to get new clients.
But the people you hired weren’t as good as you, so clients started to complain which causes you to dive back in to save the day.
Now you’re working MORE than ever but for LESS money, because you’re having to simultaneously prospect for new clients while attempting to serve the ones you have, and you’re doing it all at LOWER MARGINS because you’re still paying the people who failed to do the job in the first place.
You’re no longer an agency owner…you’re a professional plate spinner.
Eventually, something gives…a plate falls.
A big client cancels or a new client you thought would close chooses someone else because you “just weren’t responsive enough.”
Now your revenue is down, your overhead is up, and you’re frustrated and burned out so you toy with the idea of just blowing it all up and starting over again…back to a few clients you like, who pay you well, and where you get to do the work you find fun and rewarding.
So you do…
Until that day when you decide, “It’s time to scale!” and the vicious cycle starts all over again…
If this sounds familiar…it’s not your fault!
Being at the center of your business is what made it successful but what got you here is not going to get you where you want to go.
Here’s the truth…
The only way to achieve your goals without sacrificing your family, health, or sanity is through installing systems that let your business run and scale without you. (Ask me how I know!)
Whether those goals are revenue, retirement, or a really big payday…
YOU CAN’T “OUTWORK” A BAD MODEL.
When scaling (or starting) a digital agency, your model matters.
So what is the right model?
Strangely, the answer was found in a very unexpected place.
A place that is widely-known, yet seldom understood…Hollywood.
See, “The Hollywood Model”, when adopted for a digital agency, allows any owner to…
…And that’s exactly what we are going to show you how to do!
During this 5-week Agency Scale Accelerator, myself and a handful of ‘in-the-trenches’ agency owners will show you how the most successful digital marketing agencies build an “Exit-Able” agency using our proprietary process known as “The Hollywood Model”.
This is truly going to provide you the insider knowledge you need to create a successful, scalable, and…eventually…exit-able agency.
Together, we will transform your stress-filled business into a self-sustaining powerhouse that can run (and scale) without you…all in just 5 weeks!
If that sounds like a worthy goal, then I’d like to invite you to join us and enroll today.
To Your Success,
DigitalMarketer’s Agency Scale Accelerator is specifically designed to accelerate your agency’s revenue, operations, and scalability in a short 5-week period. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a classroom-style format.
You and your fellow students will complete bi-weekly course trainings and participate in group discussions relating the course material and real-life agency scenarios.
Those who successfully complete the Accelerator will, in just 5 weeks, emerge with the skills, knowledge, and “in the trenches” insight that only an “Exit-Able” agency owner can possess.
Here’s how the course itself will be delivered:
You’ll attend live training sessions with the session instructors via Zoom. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to real-world agency scenarios via Slack.
Throughout the Accelerator, we will also be welcoming special guest instructors that will host bonus sessions for all members.
The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
In addition, You’ll have access to a community of peers (instructors and fellow members) who have a vested interest in helping you succeed, and expect the same in return.
You’ll be part of a “High Tide Zone,” a movement that rises all the ships in the community.
There is no competition in this group, just community.
Over the next 5 weeks, you will master the 5 stages of scale to build an ‘Exit-Able’ Agency. Mastery of these steps is truly the difference between being a stressed out, professional plate spinner and actually owning an asset that can provide you the revenue, freedom, and, eventually, the life-changing buyout you deserve. Each session will mix strategy with execution and you’ll get ‘in-the-trenches’ instruction from current agency owners and 8-figure entrepreneurs to give you a clear path to success. Here are the 5 steps to scale covered in this course…
Get ready to kick things off for the next 5 weeks! This week we’ll meet together and you’ll get to know other agency owners in the accelerator. We will cover what you can expect from the training and how to get the most out of your time. Most importantly, we will cover exactly what the Hollywood Model is, why it’s so effective, and how to apply it to your agency. By the time we finish you’ll have a clear understanding of what it means to be an “Agency of the Future”, how to position your firm as a partner in growth with your clients, and why you need to STOP trying to Scale!
Package, position, and price your services (so YOU are no longer the product).
The first step in building an “Exit-Able” agency is making sure your service is the product, not you! When you do you can start to leverage your time and attention on increasing margins, client acquisition, and systematizing your operations. By the end of this week, you will clarify your ideal client so you can tailor an “irresistible offer”, lock in an elevator pitch that has prospects begging to work with you, streamline your services and offerings, and define your agency’s value engines.
Increase your margins so you’re finally paid what you’re worth (and so you can afford to pay others to do the work for YOU).
The next step in the process of scale is increasing your margins so you can increase your pay, invest back in your agency, and begin to partner with top notch specialists to do the work for you. By the end of this week, you’ll learn how to effectively monetize beyond done-for-you services, install profit maximizers, and bolt on a client referral engine to skyrocket sales and revenue quickly.
Delegate your processes through automation, outsourcing, technology, and hiring (so you can win back YOUR free time).
Now that you have a bit more time and a lot more money, it’s time to systematize your business. This includes identifying the critical people and processed that will support scale, WHAT to delegate now and HOW, and handing off polished processes with confidence. By the end of this week you’ll have the key to using automation, outsourcing, technology, and/or hiring that will result in world-class work for your clients.
Attract more prospects, convert more clients, and grow your retainers (so YOU can profitably scale your agency to the next level).
At this point, you are now finally ready to SCALE! This is really as simple as putting more gas into the engine that you have built to this point. At the same time, you will begin to learn how to start establishing authority in your industry, design an automated process for writing and presenting winning proposals, and continue to increase your perceived vaule to your clients through OTHERS in your organization, not just yourself.
Create a business with real, transferable value (so YOU can create generational wealth and leave a legacy).
In the final phase of scale, comes the process of positioning your agency for “exit”. That can come in multiple different forms and some that include you staying at the helm which is why we will cover the “5 types of Exits” in detail, make sure you understand why you need an “SPV” (and what that even is), and what it looks like to exit a service based company that will succeed beyond you.
One of the additional benefits of building an “Exit-Able” agency is that once you understand this process it is valuable and transferable (like your agency!). Having this skill set means that now other agency owners and entrepreneurs will come to you to help them do the same. In this special session with Roland Frasier, you will learn how to turn “Can I pick your brain?” into PROFIT, attract clients that you want advise and receive equity (and payment) for your guidance, and something we call “Goose & Eggs” (You have to show up to find out what this highly leveraged 7-figure strategy can mean for your net worth!)
WARNING: This accelerator is NOT for anyone who does not currently have a services-based marketing business or does not want the revenue, freedom, OR optionality that comes with scaling an agency or consultancy that can run without you.
A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”
Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Roland’s work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s).
Kasim is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. He’s the Traffic Coach for DigitalMarketer.com’s ELITE coaching program, was hand-selected by Ryan Deiss to help create DigitalMarketer’s new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world). Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Justin Rondeau is a marketing leader & tech enthusiast with over 10 years of experience and has trained thousands of marketers in CRO, Analytics, Funnel Architecture, Email Marketing & Marketing Strategy. Justin is the Co-Owner & President of InvisiblePPC. He has spent his career working on optimization campaigns and has trained optimization teams at Fortune 500 companies. He’s run hundreds of tests for both B2B and eCommerce brands and has analyzed 3,000 tests across virtually every industry. In addition to his marketing work Justin has run the growth & acquisition team at Teamwork, launched and exited TruConversion, and rose to the ranks of GM at DigitalMarketer
Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO). Scott is on a mission to help independent eCommerce businesses compete and scale globally. He believes in small business, entrepreneurship, and in a marketplace of thriving independent eCommerce stores. Over the past decade, his team has built campaigns for businesses in every corner of the economy. B2B, B2C, ABC, XYZ, you name it. No matter which sector they’ve worked in, he always tells businesses, CEOs, salespeople, and other marketers the same thing: for digital marketing to succeed, you need to develop lasting relationships with your customers. You need to provide value at every interaction along the customer journey, from when they don’t know you, all the way until they are your raving fans.
Founder of Jeronamo Solutions, a marketing agency, as well as Success with Digital, her digital marketing training company, Monique is on a mission to help local businesses Amazon-proof and keep Mom and Pop shops alive by making enterprise-level marketing methods accessible to everyone. She is a huge supporter of training and educating on all things IT for her community, and is a coach in the ELITE Coaching Mastermind. She hosts webinars, live streams, and more teaching those in Sault Ste. Marie and beyond how to properly implement digital marketing. Through her marketing expertise, she has been able to consistently drive revenue growth for clients.
Amara Omoregie – CEO of amaraREPS, specializing in marketing ops and sales ops, implementation, and strategy; has been a sales and marketing professional for over 18 years. Having served over 500 clients in her career, and worked on many teams in various capacities, she’s committed to giving back to the industry by sharing the knowledge that she’s gleaned over the years. Her love for project management and building teams didn’t start that way. It came from many years, failures, and thousands of dollars invested in programs that didn’t provide specific solutions to todays programs that plague agencies and marketing teams. Her goal is to take on those challenges, bridge those gaps, and share that knowledge to help elevate the industry through standardization and providing actionable solutions.
Kyle Porter is Conklin Media’s Director of Strategy. He’s responsible for organizing the overall direction of client campaigns, making sure that clients are able to meet their business goals and coordinating the work that each of our departments do on client projects. Based out of Atlanta, Georgia, Kyle is passionate about client success and believes that going above and beyond to communicate clearly and build real relationships is where that success comes from. “You have to take the time to show people that they’re important to you,” he says. “People can tell when you care about them, and it’s the little things you do day after day that really build that strong foundation.” For Kyle, the North Star is always making sure that clients get a clear return on their investment with us. He believes that we have an obligation to be clear about the business results we’re getting and the value that we’re providing, and with the team we have here at Conklin, he’s proud to show off that work.
Oli Billson has started, grown, and scaled five separate 7-figure businesses of his own as well as helping his clients generate millions of dollars online through his education, training, and mentorship programs. Oli’s superpower lies in helping business owners take their existing knowledge, skills, and know-how and packaging them up into a hyper profitable, highly leveraged information and education business. Oli is the Founder & CEO of NextLevelBusiness.com, which allows you to make the transformation as a “normal” business to a “NextlevelBusiness” that achieves fast-growth with more freedom, profits and prosperity year after year.
Google Partner & YouTube Certified specialist for Search, Shopping, Display & Video Ads. Uzair specializes in helping businesses with their online marketing via Google Adwords & Youtube. With his in-house studios, they can create content i.e images, headshots, promo videos, timelapse to complete websites & landing pages and then take them on to Google Adwords & YouTube to promote & market for you. Uzair is also very proud & privileged to have been an ‘Evangelist’ for major brands like Nikon, onOne Software, Calumet, Bowens, Johnsons-Photopia to name a few. Uzair has presented seminars, workshops, webinars and worked in countries such as Switzerland, Italy, Malaysia, Sweden, Malta, Denmark, Ireland and in the UK.
Dave is a dynamic and dedicated Digital Marketing Expert, Business Strategist, and Inspired Speaker and Trainer. Founder & CEO of Joza Marketing and Creator of his famous 2-Day Business Intensives, Dave’s high impact strategies and done-for-you services get more Customers into your business, more Productivity from your day, and more Excitement into your Life! As a seasoned Project Manager, Dave has also managed dozens of projects across several industries with small business and Fortune 500 companies alike. Dave gets results, period. His extensive experience and MBA in Information Systems allows him to add immediate value to business growth. In a recent engagement, he implemented best-of-breed methodologies and strategies on a major, high-profile project coming in exactly on time and more than 50% under budget.
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee.
We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Attend the live calls… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that I did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing email@example.com and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.
When you enroll in the Agency Scale Accelerator, you’ll get:
The investment to join the Agency Scale Accelerator is $1,995 (payment options available).
Similar styles of Accelerator programs average $3,999. And the investment in our Certified Agency Partner Program where this information can be well above that depending on the length of licensing.. We wanted to ensure the Agency Accelerator is affordable.
Live trainings will be held via Zoom. You will also receive an email with the Accelerator calendar and zoom links included. In addition, your login details for our flagship product, DigitalMarketer Academy, will be provided where you’ll be able to access the replays, download resources, and communicate with other members.
Yes, there will be recordings available immediately after the live session in your account.
Most people teaching you how to grow an agency, no longer run an agency. We’re bringing in in-the-trenches experts and agency owners.
Every instructor in this Accelerator has built an “Exit-Able” business and/or currently owns & operates a 7 – 8 figure agency.
No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle.
Just send an email to firstname.lastname@example.org, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
This accelerator is specifically designed for any agency owners, marketing consultants, or coaches that are doing 6 figures a year who want to scale to 7-figures and…maybe one day exit their business.
This accelerator is NOT for anyone who does not currently have a services-based marketing business or does not want the revenue, freedom, or optionality that comes with scaling an agency or consultancy that runs without you.