Academy Subject Matter Expert

Alex Cattoni

Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.

Alex Cattoni

Alex Cattoni is the Founder of the Copy Posse, a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. She has 10+ years experience in online marketing and branding.

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.

That’s why in 2019 I launched The Copy Posse — a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.

My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.

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