split test

A method of testing two variants to locate areas of improvement. Often used to improve landing page performance. Also referred to as an A/B Test.

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The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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