Relevance score

A metric on Facebook ads that tells the advertiser how audiences are reacting to the ad. It is based on positive and negative feedback from the specific audience to which the ad is targeted.

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The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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Relevance score

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