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Has your boss/client ever come to you wondering why you’re not using some obscure tactic, follow/unfollow growth method, or questionable-at-best strategy because they heard a “Social Media Guru” talking about it?
All the while you’re all too aware that the gurus who pretend that successful social media marketing is all about cool “hacks” or “this one weird trick” never last and hardly ever see results.
True Social Media Experts understand this: Social media is a real craft that involves real strategy that goes far beyond flashy hacks.
That’s why social media is…
The social commerce market size is going to hit over $1Trillion this year.
Yep, TRILLION with a “T”…
That means social media is becoming increasingly more powerful for enabling customers to discover, learn, and buy your products.
Whether it’s Nike using Instagram and influencers to spread inspirational and motivational content…
Airbnb posting stunning travel photos and user-generated content…
or Wendy’s interacting with funny and witty customer comment responses to build strong brand personality…
Successful social media marketers are leveraging this consumer trend to their advantage.
Unfortunately, most businesses are missing this massive opportunity.
Does any of this hit home for you?:
• You’ve been posting on a couple of different platforms, but your following isn’t really growing, likes and comments are basically non-existent, and actually getting sales feels impossible.
• You see other businesses having success on social, but for some reason it’s falling flat for you.
• You feel so overwhelmed with the process of coming up with what to post, where to post it, when to post it, how to organize it all, and actually stay consistent that you end up stopping altogether.
Feel familiar?
You might even be posting regularly, creating valuable content, and spending a lot of time every week to stay consistent…and you’re STILL not seeing results.
If that sounds like you, you’re not alone, and you’re in the right place!
Here are some truths that should set you free:
I think we can all agree that it would be great if being successful with social media was as simple as regularly posting content…
…but we’ve tried that, and it just doesn’t work like it feels like it should.
Regularly posting is extremely important to driving engagement and revenue, it’s just not the whole picture.
How you post, where you post, and why you’re posting are all critical elements that have to work in concert if you want to see results.
A big reason most marketers fail at social, even when regularly posting is because…
Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter…each has its own unique algorithm and unspoken rules about how to be seen in users’ feeds.
What works on one won’t necessarily work on another.
At DigitalMarketer, we got over 13.2 million impressions on social media last quarter.
Here’s the LinkedIn post with the highest engagement rate:
Here’s the Instagram post with the highest engagement rate:
Here’s the Facebook post with the highest engagement rate:
The top-performing post on each platform aren’t always the same post, because each platform has its own function for the user, algorithm for what’s shown, and unspoken community rules that cause certain types of content to perform best.
A true social media expert knows how to best leverage each platform to get the desired results of their overarching social media strategy.
That’s why for this Social Media Mastery Certification Course, we brought in experts for EVERY ONE of these platforms to teach you exactly how to get your posts seen, engaged with, and shared no matter where you’re posting!
And remember, you don’t have to start with all platforms at once. It’s ok (and encouraged) to simply start with one or two social media platforms before expanding your efforts.
Even if you decide not to use every available platform right away, it’s vital that you at least understand each one at a fundamental level so you can make the right decisions for your company.
There’s a classic sales interview prompt where the interviewer asks the interviewee to “sell me this pen.”
What comes to mind when you hear that prompt?
“This pen has long-lasting ink”
“It’s great for writing in notebooks”
“This pen is really affordable and is a beautiful color!”
Wrong, wrong, and wrong 🙂
The real answer to the prompt, “sell me this pen” actually isn’t an answer at all—it’s a question:
“What do you need a pen for?”
Before you can be successful at selling a pen or anything else on social media, you have to know WHO you’re selling to.
Once you know the type of person you’re trying to engage with, you start uncovering their needs, desires, and preferences, and only then can you successfully market to them.
In this course, you’re going to be digging into exactly who your ideal customer is, and what stages of their journey they’re in so you can strategically attract and convert them through social media.
Have you noticed how many different metrics there are for social media marketing?
Impressions…
Engagements…
Engagement rate…
Views…
Reach…
Likes…
Comments…
Shares…
Saves…
Re-posts…
And probably a hundred more 🙂
As with all other marketing channels, the same thing holds true for social media:
Metrics that don’t result in the desired outcome of your strategy are a waste of time, energy, and resources.
DON’T FALL INTO THIS TRAP:
Don’t spend a second or a dollar more on social media marketing until you’ve defined what success looks like for you and your company.
At DigitalMarketer, we spent all of last quarter focused on increasing our engagement rate across all platforms in an effort to re-activate some of our dormant followers.
This quarter, we’re focused on increasing clicks to our website so we can get more email subscribers and revenue.
Once you know your goal, you’ll know how to prioritize your posts toward it.
In the Social Media Mastery Certification Course, you’ll get expert guidance through each step!
And of course, after successfully passing your exam, you’ll be officially certified as a Social Media Specialist with a printable certificate, and a digital badge you can proudly display on your website, social media, and resumé.
Ready? Let’s get started!
Use Social Media to Drive Leads & Sales
Distribute on Social Media in a Manageable & Effective Manner
Use Social Media Marketing to Your Greater Content Strategy
Use Social Media to support each stage of the Customer Value Journey
Social Media marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.
How does Social Media lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value?
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
Lauren Petrullo is the CEO and Founder of Award-Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is the winner of Prism’s Top 100 Marketing & Advertising Leaders and she has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews. She is known as the B.F.F. to B.B.F. (baby, beauty, and food) and is a sought out consultant for Meta Ads and social commerce.
Born into a family of entrepreneurs, Maxwell Finn was raised to have an eye for creative opportunity. He attended top ranked Emory University and then prestigious Babson College, which is the #1 ranked school for entrepreneurship in the world. While at Babson, he started “Loot!” a mobile platform that connected brands with fans and customers, which raised millions of dollars in venture capital. Maxwell’s first ecommerce endeavor, Startup Drugz, ushered him into the potential of Facebook advertising. Startup Drugz hit a $500k run rate in just 6 months and was eventually sold to Russell Brunson, the founder of ClickFunnels.
Mandy McEwen is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. After over a decade of providing holistic online marketing solutions for businesses, she launched Luminetics, a LinkedIn and email consultancy for enterprises. She is a renowned content creator, speaker, and trainer with 8+ marketing courses and an Inc-rated Facebook group. She regularly hosts LinkedIn training workshops and speaks at events around the globe. Her agency, Mod Girl Marketing, has been consistently named a Top 20 Marketing Agency by DesignRush.
Owen Hemsath a.k. Owen Video is the founder of Videospot and the award-winning YouTube Growth Strategist and High-Performance Business Coach behind the Nation’s Most Visible & Influential leaders and brands. He is widely regarded as one of the founding fathers in leveraging and optimizing youtube and video marketing to establish brands as trusted, best in class, and well-known industry leaders. He has consulted for major brands like North Face, Oracle, and Excelon. He has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship.
Rudy is known as the “Man In Red” with his famous red brand and top marketing podcast & show “Living The Red Life”. Rudy is well known as one of the worlds top celebrity marketing experts, entrepreneur and owner of 8 companies all doings millions or tens of millions a year. His clientele includes major billion $ brands and many A list partners such as Floyd Mayweather, Hulk Hogan, Olympians, NFL Super Bowl Champions, Hollywood stars and more. He’s helped over 40,000 companies grow, and currently runs a 100 employee company with board members and partners including Kevin Harrington from Shark Tank.
Goldie Chan is a global speaker, strategist, author and advisor. She’s known as the “Oprah of LinkedIn” by Huffington Post and her video channel won LinkedIn Top Voice. Goldie founded Warm Robots, a social media strategy agency based in Los Angeles with global clients. She writes for Forbes on “Personal Branding and Storytelling in the Digital Age” where her articles on personal branding are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts” through McGraw-Hill. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in The New York Times, CNN, Inc. Magazine, Fast Company and more.
DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Master the craft of systematically creating, and distributing social media content that drives noticeable engagement and revenue for any business on every social media platform (with the badge to prove it).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass the final exam.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 7 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 2 – 7 days if you are working full-time, and 7 – 14 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Content Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
This is an “On-demand” training that you can access at any time.
Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.
No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle.
Just send an email to support@digitalmarketer.com, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
At this time no scholarships are available. Fortunately, we have priced our classes so that they are affordable to all, especially compared to similar certification classes.
Use this letter template to emphasis your interest to management in DigitalMarketer’s Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I’d like to become certified with DigitalMarketer’s mastery course in [TOPIC]. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: This certification is online and on-demand
Cost: $[Cost of Course, Full or Discounted]
More info: [Link to certification]
Is this something that I can pursue through our department?
Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
Thank you for being open to these kinds of suggestions and for supporting my growth and development here.
Best,
[Your Name]
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