Overview       What You’ll Learn       FAQ

The Industry's Most Comprehensive Paid Traffic Certification For The Post-Privacy World

Paid Traffic Mastery

Learn Online

Intermediate

7 Modules

Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.

Trusted by

126,000+

Companies Like...

Paid Ads Are Easier Than Ever.

I know what you’re thinking…

Conversions are down, ad costs are up, and your best audiences are gone.

“Paid ads are easier than ever”? 

You’re full of (💩) it!

It’s a bold statement so I’ll explain, but first, let me show you something…

You see this right here…

Paid Traffic Mastery

Spend: $2,384.29
Revenue: $31,780.64
ROAS: 13.32

This is a campaign that one of the coaches in this certification has been running for the past 6 months.

It has brought in 289 customers for a total cost of $2,384 and has generated over $31K in revenue. 

That’s a 13x return on ad spend! 

Here’s another one…

Spend: $11,625.12
Revenue: $431,108.54
ROAS: 37.04

This one has been scaled and has way more room to grow.

This campaign is at about $11,625 in spend and has brought in over $430,000 in revenue.

That’s a 3,708% ROI y’all! 

The reason I’m sharing these with you is not to make you jealous but to show you that, ever since iOS 14 hit…

Paid ads have gotten more competitive, more complicated, and, at the same time… so much better

There’s been a lot of confusion, fear, and frustration around paid media the last year.

Ad costs have skyrocketed, conversions have dropped, and the ability to target has seemed to disappear. 

Lots of marketers have expressed concern about not being able to find profitable audiences, retarget their prospects, or scale their campaigns.

Well, we can promise you from our own experience of running thousands of dollars a day in ad spend, as well as the millions of dollars collectively spent by the instructors of this course…that is simply not true. 

In fact, right now, as you’re reading this, it’s our opinion that … 

Whether you've failed in the past, gone from scaling to struggling, or are totally new to paid ads...

you can Turn Your Funnels Into 'Profit Printing' Machines...

...If you have the paid traffic, post-privacy playbook.

Let me show you…

Check out this ad above. 

There’s not much to it.

There’s no state-of-the-art augmented reality imagery, professionally polished video, or clever copy. ( I know, I wrote it. 🙈)

But what it does have is…ROAS*. (AKA Return On Ad Spend.) 

(*The acronym is solely reserved for us cool kids that have a need to sound smart in Zoom meetings.✋)

Here's why…Machine Learning.

 

See, when you apply the unique strategies that the coaches above have painstakingly perfected in their respective traffic labs over the last 2 years,

And combine those with the unprecedented power of the major platform’s AI…

Running paid ads has become easier, cheaper, and more profitable. 

That’s the secret…

Instead of you doing the work. It’s really better and more profitable if you actually let the paid ad platforms themselves (Facebook, Google, & YouTube) do the heavy lifting. 

What’s missing for most marketers is….

You have to provide the platforms with the right strategies to execute, the creatives that  convert, the best playbooks for each platform, and the correct tracking to know what’s working. 

That is why we created the industry’s most comprehensive post-privacy paid advertising training.

A certification that combines all those elements in a simple, straightforward, and easy to follow framework.

Introducing…

Paid Traffic Mastery

This certification is designed to give you a full, fundamental understanding of how paid traffic works in today’s world and the new opportunities it will unlock for you. 

Once you understand the new post-privacy playbook, you will have:

  • Complete confidence in a new comprehensive media buying plan for you or your company
  • Total clarity about what to do (and what NOT to do) for each of the major platforms
  • A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using these strategies, and 
  • How to convert cold strangers into hot buyers in today’s world of paid ads while simultaneously building good will in your marketplace

This newest training covers every aspect of the paid traffic journey.

Specifically, it is designed so that you will have total confidence in your ads, how to run them, the ROI they’ll get from them, and be prepared for future changes that will inevitably come to the paid traffic landscape.

But this isn’t just theory.

You’ll also be building your ad campaigns throughout the certification so when you complete Paid Traffic Mastery, not only will you have the knowledge, skills, and confidence to launch your new paid traffic strategy, you’ll also leave with ready-to-run ads.

Become a Certified Customer Acquisition Specialist

WHAT'S INCLUDED:
Plus, upon successful completion of the course and all Final Exam you will also receive:

Get This Course For Just $495 $95 (Save 81%)

Days
Hours
Minutes
Seconds

Get This Course For Just $495

Meet Your Instructors

Collectively these Titans of Traffic handle millions of dollars in ad spend each month… not $1000’s, not just $100,000’s…. MILLIONS… Every.Single.Month. And, you’re about to get a behind-the-scenes walkthrough of all their strategies they deploy for their high paying clients.

This group of talented paid advertisers have tried, tested and helped create these strategies, generated millions of revenue with it and now present it to you so you can optimize every single ad dollar you spend… and scale your business with paid advertising in 2022.

Kasim Aslam

Kasim is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. 

Vanessa Vega

Vanessa is a digital marketing wiz concentrated on Facebook and Instagram advertising. She’s been in digital marketing for over 8 years and has successfully managed and overseen close to $1 billion in Facebook and Instagram ad spend. She works with brands of all sizes, from large brands like Paramount Pictures and LG, to smaller mom and pop brands that just need visibility in a local market.

Scott Cunnigham

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).

John Moran

John is the Senior Client Strategist of Solutions 8, one of the world’s top ranked Google Ads agencies.

Get A Job In Paid Media With The Help From DigitalMarketer

The Paid Traffic Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.

$55,841

Average Entry Level Salary In Paid Media

66,000+

Job Openings In Paid Media

Qualify For In-Demand Jobs In Digital Marketing

Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

What Will I Learn?

1

Module 1

2

Module 2

3

Module 3

4

Module 4

5

Module 5

6

Module 6

7

Module 7

Module 1 Overview

Core Concepts of Paid Traffic

Lesson 1
The Goal

Lesson 2
The What & Why

Lesson 3
The Benefits of Paid Traffic

Lesson 4
The Disadvantages of Paid Traffic

Lesson 5
The Core Concepts of Paid Traffic

Lesson 6
The Jargon Sript

Lesson 7
Paid Traffic vs Organic Traffic

Lesson 8
Before You Run Traffic

Lesson 9
Machine Learning

Module 2 Overview

Your Tech Stack

Lesson 1
Your Tech Stack

Lesson 2
Your Website

Lesson 3
Conversion Actions

Lesson 4
Customer Relationship Management (CRM)

Lesson 5
Tracking and Analytics

Lesson 6
The Traffic Store

Lesson 7
Google Ads

Lesson 8
Facebook Ads

Lesson 8
Other Channels

Module 3 Overview

Crafting Your Campaign Assets

Lesson 1
The Goal

Lesson 2
Ads Along the Customer Value Journey

Lesson 3
Customer Avatar Canvas

Lesson 4
Offer Attributes

Lesson 5
High Converting Ad Copy

Lesson 6
Ad Creatives

Lesson 7
Testing

Module 4 Overview

Google Ads

Lesson 1
Getting Started With Google Ads

Lesson 2
Google Setup

Lesson 3
Conversion Tracking in Ads

Lesson 4
Conversion Tracking in Tag Manager

Lesson 5
Google Ads Structure

Lesson 6
Keyword Strategy

Lesson 7
Keyword Match Type

Lesson 8
Google Ads Campaign Setup

Lesson 9
Creative

Lesson 10
Remarketing

Lesson 11
Big Strategy

Lesson 12
Management & Optimization

Module 5 Overview

YouTube Ads

Lesson 1
Why YouTube Works

Lesson 2
Getting Started With YouTube Ads

Lesson 3
Funnels & Websites

Lesson 4
Metrics & Conversion

Lesson 5
Creatives & Audiences

Lesson 6
Big Strategy

Lesson 7
Optimization & Management

Module 6 Overview

Facebook Ad Network

Lesson 1
Your Business on Facebook

Lesson 2
Getting Started with Facebook Ads

Lesson 3
Understanding Facebook Compliance

Lesson 4
Campaign Structure

Lesson 5
Creating an Ad Campaign

Lesson 6
Choosing Your Budget

Lesson 7
Creating an Ad Set

Lesson 8
Creating Ads

Lesson 9
The Facebook Pixel

Lesson 10
Tracking with New Privacy Changes

Lesson 11
KPIs

Lesson 12
Daily Optimization

Lesson 13
Scaling Your Ads

Module 7 Overview

Scaling Your Ads

Lesson 1
Understanding Your Numbers

Lesson 2
Measurement

Lesson 3
Tracking

Lesson 4
Data Analysis

Lesson 5
Expansion

Lesson 6
Attribution

Lesson 7
Risk

Lesson 8
Wrap-Up

Module 8 Overview

Paid Traffic: LinkedIn

Lesson 1
Deeper Dive LinkedIn Platform

Lesson 2
LinkedIn Objectives

Lesson 3
Finding Your Market On LinkedIn

Lesson 4
Ad Copy & Ad Creative

Lesson 5
Creating An Ad

Lesson 6
Retargeting On LinkedIn

Lesson 7
LinkedIn Insights Tag

Lesson 8
Reporting & Analytics

Course Preview

In this 11 hour 45 minute course, you’ll get a mix of the fundamentals, and the experts’ secrets for crafting paid ads that resonate with your customers, on any platform. These are the skills you’ll master to create a repeatable paid traffic strategy that attracts cold traffic and converts hot leads.

What You'll Get

You’ll receive instant access to 8 video modules that break down the essential skills needed to craft your first (or next) successful, scalable ad campaign on the platforms your customers use: 

  • Paid Traffic & the Customer Value Journey
  • Core Concepts of Paid Advertising
  • Crafting Your Campaign Assets
  • Facebook Deep Dive
  • Troubleshooting, Optimizing, & Scaling
  • Google Ads
  • YouTube Ads
  • LinkedIn Ads

The modules are broken down into 55 video-instructed lessons, led by a powerhouse of industry experts in Facebook ads, Instagram, Google, YouTube, and LinkedIn.

Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides for:

  • Designing a Customer Value Journey that includes your Paid Traffic efforts
  • Ideating your customer avatar to ensure your ad content consistently speaks to their wants and needs
  • Organize campaigns that reach customers at each traffic “temperature” with our Traffic System Planning Canvas
  • Using a Health Checklist to help you determine which of your existing ads are ready to be scaled, or cut loose

After completion of all 8 modules, our comprehensive 50 Question Final Exam will test your newly acquired knowledge of all things Paid Traffic, including how to run profitable campaigns on the world’s most popular, most competitive traffic platforms.

Finally, upon passing the final exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.

What Others Are Saying...

Seriously, we have a massive ROI and we aren't the only ones.
Seriously, we have a massive ROI and we aren't the only ones.
Pol C.
Read More
100%...It. Just. Works. Seriously, we have a massive ROI and we aren't the only ones. I talked to so many partners singing praises and dancing with the success they are having. Small, mid and large size agencies. It just works.
Thanks for helping me double my business… TWICE!
Thanks for helping me double my business… TWICE!
Graham English
Read More
Notice how most of the courses that teach you how to advertise with Facebook have only ever advertised courses that teach how you how to advertise Facebook? EXACTLY. DM Does this stuff just like we do and their team of experts are great teachers.
This is need-to-know information for business owners!
This is need-to-know information for business owners!
Lisa R. Middleton
Read More
This is need-to-know information for business owners! Plus after some successes you can help others with the process. Great program! Don’t walk…run!
My goodness this stuff REALLY works.
My goodness this stuff REALLY works.
Kathy Hadley
Read More
I have already gotten a ton of signups and even one upgrade to a $100 product. LOL I love this stuff. Now, I will have to pretty it all up and start promoting it. I just sent it to my list. Thanks you AGAIN Ryan Deiss and the TEAM!
Previous
Next

Meet Your Instructors

Molly Pittman

Molly Pittman is a leading digital marketing strategist, educator and entrepreneur who has trained more than 10,000 people across the globe. By the age of 24, she had risen from intern to vice president at an 8-figure digital marketing company. Now the CEO of Smart Marketer, Molly is mentoring the next generation of digital marketers. She’s helped her students do everything from get positions at Fortune 500 companies to quadruple their revenue in one month.

Mike Rhodes

Founder of WebSavvy and AgencySavvy, Entrepreneur, International Keynote Speaker and Co-author of the world’s best-selling book on AdWords, ‘The Ultimate Guide to Google AdWords’ with over 100,000 copies sold. Representing Google on stage at numerous events, Mike has also spoken at The Google Plex in Sydney, Digital Marketer’s Traffic & Conversion, Baby Bathwater, and also for marketing legends Brian Kurtz, Ryan Levesque, Ed Dale and James Schramko.

Tom Breeze

Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international brands. With a “Pay for Results” financial model, Viewability and partners are now the highest-spending performance-based YouTube advertising company worldwide. Tom is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube.

Josh Turner

Josh has been an entrepreneur since he was a teenager. He is the founder and CEO of LinkedSelling, a LinkedIn marketing agency recognized by many to be one of the leading companies in their space. His company also operates Linked University, an online training program for LinkedIn marketing and sales resources.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Customer Acquisition Specialist

Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.

Get Certified Today For Just

$495

$95 (Save 81%)

Days
Hours
Minutes
Seconds

Get Certified Today For Just

$495

Frequently Asked Questions

It depends on who you are…

If you’re a business owner, this certification is a great way to learn customer acquisition yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Paid Traffic Specialist, which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

Get Certified Today For Just $495 $95 (Save 81%)

Days
Hours
Minutes
Seconds

Get Certified Today For Just $495