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Uncover Your Path to Becoming a Marketing MVP...

Become a Certified Ecommerce Marketing Master

…and learn how to make more sales & profit from your ecommerce store

Learn Online

Intermediate

4 Hours

Trusted by

126,000+

Companies Like...

At Last, You’ll Have A Step-By-Step Process & All The Tools You Need to…

Make More Sales & Profit From Your Ecommerce Store

(HINT: The process looks something like this…)

Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014…

And they’re on pace to nearly double again by 2019.

With more people shopping online, there are fewer people shopping in stores…as you can see in this chart from the Wall Street Journal:

The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from the noise.

“Mediocre marketing” just won’t cut it.

And that’s exactly why we can make this claim…

FACT: Companies Need Ecommerce Marketing Specialists

(...Who Actually Know What They're Doing)

What’s the one thing that separates a successful ecommerce company…

…from an unsuccessful one?

Of course it’s important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren’t enough.

After all, you could offer the best product in the world…

But if nobody knows it exists…

If nobody knows how great it is…

Then nobody is going to buy your amazing product.

That’s why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction…

(Over and over again…)

…is the key to ecommerce success.

That’s why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

What You'll Learn In This Course

The Architecture Of A Successful Ecommerce Store

Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services

Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System

Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email Automation

Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

Become an Ecommerce Marketing Specialist Today!

What's Included:

Plus, upon successful completion of the course and all Final Exam you will also receive:

Get This Course For Just $495

Get A Job In Digital Marketing With The Help From DigitalMarketer

The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.

$50,431

Average Entry Level Salary In Digital Marketing

211,000+

Job Openings In Digital Marketing

Qualify For In-Demand Jobs In Digital Marketing

Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

What Will I Learn?

1

Module 1

2

Module 2

3

Module 3

4

Module 4

5

Module 5

Module 1 Overview

The Ecommerce Ecosystem

Lesson 1
What to Expect From This Course

Lesson 2
The State of Ecommerce

Lesson 3
Mobile Commerce: We've Gone Touch

Lesson 4
Understanding the Ecommerce Ecosystem

Lesson 5
Technology Stack: Ecommerce Platform

Lesson 6
Switching Ecommerce Platforms

Lesson 7
Technology Stack: Email Service Providers

Lesson 8
Technology Stack: Help Desk

Lesson 9
Technology Stack: Live Chat, Video and Other

Lesson 10
Analytics & Tracking

Lesson 11
Your Mission, Story & Purpose

Module 2 Overview

Core Store Architecture

Lesson 1
What is the Core Store Architecture?

Lesson 2
Key Content Assets

Lesson 3
More Information Pages

Lesson 4
The Post-Opt-In Thank You Video

Lesson 5
The Home Page

Lesson 6
A Deep Dive On More Information Pages

Module 3 Overview

Get More From Your Store

Lesson 1
How to Get More From Your Store

Lesson 2
Proven Winners: Header

Lesson 3
Proven Winners: Footer

Lesson 4
Proven Winners: Home Page

Lesson 5
Proven Winners: Category/Store Pages

Lesson 6
Proven Winners: Product Details

Lesson 7
Proven Winners: Shopping Cart & Checkout

Lesson 8
3rd Party Applications & Plugins

Module 4 Overview

Email Automation Sequences

Lesson 1
What Are Email Automation Sequences?

Lesson 2
The Pre-Purchase Email Sequence

Lesson 3
The Cart Abandonment Email Sequence

Lesson 4
The Post Purchase Email Sequence (Part 1)

Lesson 5
The Post Purchase Email Sequence (Part 2)

Lesson 6
Refining Your Customer Service

Lesson 7
Adding Package Inserts

Module 5 Overview

Content Amplification & List Nurturing

Lesson 1
What is Content Amplification & List Nurture?

Lesson 2
Creating Content for Amplification

Lesson 3
Content Optimization

Lesson 4
Syndicating Content

Lesson 5
Content Optimization

Lesson 6
Creating Content Engagement

Course Preview

In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.

 

Customer Success Stories

Meet Your Instructors

Ezra Firestone

Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brands. He’s a professor at the Shopify Ecommerce University and is recognized as one of America’s leading Ecommerce educators.

Ezra lives his life by a simple code: “Serve the world unselfishly, and profit.”

Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce and more. He is called “The Growth Guy” by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart having helped thousands of successful students get more from their store.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Ecommerce Marketing Specialist

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Get Certified Today For Just

$495

Frequently Asked Questions

It depends on who you are…

If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.

If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.

 

Ezra focuses on Shopify stores, but the information covered throughout the course is technology agnostic. The methods and training is focused on ecommerce strategies and can be applied using the platform of your choice.

Get Certified Today For Just $495