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Become a Certified Content Marketing Master

Master the craft of systematically creating and promoting content that drives noticeable revenue for any business (with the badge to prove it).



7 Hours

Content Marketing Specialist Certification

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Companies Like...

Most Businesses Are Missing The Point...

Let’s call out the obvious:

A lot of businesses have tried creating content but gave up after their strategy (or lack thereof) failed to produce tangible results.
That’s unfortunate…

…But what’s even MORE unfortunate is that millions of businesses right this second are continuing to create content every week with nothing to show for it but a handful of vanity followers and a shrinking business…hoping something, ANYTHING, starts working soon.

Here’s the critical point they’re missing:

Content without a content marketing strategy is an expensive mistake.

When it comes to business, all content should be created with a clear purpose to move a customer or potential customer along the customer value journey.

Remember, it’s called Content Marketing for a reason 🙂

Good vs Bad Content Marketing

Start Turning Content Into Customers


At its simplest, content should inspire your audience to take an action. That doesn’t always mean “buy right now”, in fact that’s rarely recommended.

Sometimes the action is simply “watch the video” or “read the post” or “listen to the podcast”, but when your audience takes those actions, the content is strategically created to move them deeper into a trusting relationship with your brand that should influence an immediate or future sale.

When done right, content and sales flow seamlessly from one to the other. 

Like this:

“Ok, great, I get it…now how do I actually CREATE and DISTRIBUTE strategic content?”

Start Using The "CDA" Framework

In this certification course, you’ll learn how to leverage the “CDA” framework to strategize, create and distribute content that just plain WORKS.

Here’s DigitalMarketer’s President (and instructor for this certification course), Mark De Grasse explaining this powerful framework:

This is where YOU come in…

Content Marketing So Good They Can't Ignore You

Content marketing delivers traffic, leads and customers: The lifeblood of any business.

…if it’s done right.

Staying competitive as a marketer or business owner requires being in the know about current tactics, strategies, and frameworks that get results today.

For TOO LONG, content marketing has been overly complicated, poorly explained, and misunderstood…until now.

By the time you’re done with this certification course, you’ll be expertly trained and uniquely qualified to help businesses convert content into organic traffic and sales.

You’ll be able to confidently answer questions like:

• How does content lead to sales?

• How much time and money should you spend on it?

• Does content really have revenue-driving value?

• How much and how often should content be created?

Let’s get started!

Become a Certified Content Marketing Master

What's Included:

Plus, upon successful completion of the course and Final Exam you will also receive:

Get Certified For Just $495

Get This Course For Just $495 $95 (Save 81%)


What Will I Learn?


Module 1


Module 2


Module 3


Module 4


Module 5


Module 6


Module 7


Module 8

Module 1 Overview

Getting Started

Lesson 1
How To Understand Content Marketing

Lesson 2
Here’s Content Development & Appraisal Framework

Lesson 3
What Is Content Marketing?

Lesson 4
Why Content Marketing Matters

Module 2 Overview


Lesson 1
Knowledge Introduction

Lesson 2
Customer Research

Lesson 3

Lesson 4
Competitor Research

Lesson 5 Market Research

Module 3 Overview


Lesson 1
Planning Introduction

Lesson 2

Lesson 3
Content Purpose

Lesson 4
Content Purpose Designator Tool

Lesson 5

Lesson 6
Core Message Canvas

Lesson 7
Content Platform Types

Lesson 8
Platform Type Calculator

Lesson 9
Content Structure

Lesson 10
Content Categorization: Macro & Micro

Lesson 11
Macro & Micro Spreadsheet

Lesson 12
Content Assets: Series, Pillars, & Support

Lesson 13
Content Asset Spreadsheets

Lesson 14
Defining Your Creative Direction (Core Creative)

Lesson 15
Defining Your Content Campaign Objectives

Lesson 16
Campaign Objective Spreadsheet

Lesson 17
The Content Blueprint & Template

Module 4 Overview


Lesson 1
Production Introduction

Lesson 2
Sourcing: Who is Creating Your Content?

Lesson 3
Authority Analysis Spreadsheet

Lesson 4
Sourcing: How to Manage Content Contributors

Lesson 5
Collecting Content

Lesson 6
Optimizing Content

Lesson 7
Releasing Content: Customer Value Journey

Lesson 8
Content Production Schedule

Module 5 Overview

Production: Written

Lesson 1
Why Use Written Content?

Lesson 2
Written Content Platforms

Lesson 3
Written Content Types

Lesson 4
Topic Generation

Lesson 5
How Much Written Content Should You Make?

Lesson 6
How to Splinter & Repurpose Written Content

Lesson 7
What’s The Future of Written Content?

Module 6 Overview

Production: Video

Lesson 1
What is Video Content?

Lesson 2
Video Content Introduction

Lesson 3
Video Production Tools

Lesson 4
Video Content Platforms

Lesson 5
Video Content Types

Lesson 6
Topic Generation

Lesson 7
How Much Video Content Should You Make?

Lesson 8
How to Splinter & Repurpose Video Content

Lesson 9
What is The Future of Video Content?

Module 7 Overview

Production: Podcast

Lesson 1
What is Podcast Content?

Lesson 2
Podcast Content Types

Lesson 3
Topic Generation

Lesson 4
How Much Podcast Content Should You Make?

Lesson 5
What is the Future of Podcast Content?

Lesson 6
Topic Generation

Module 8 Overview


Lesson 1
Campaign Analysis Introduction

Lesson 2
What is Content ROI?

Lesson 3
Content ROI Estimator

Lesson 4
Content Performance Report

Lesson 5

PLUS You’ll Know How To

  • How to Use Content Marketing to Drive Leads & Sales

  • How to Produce Limitless Content in a Manageable & Effective Manner

  • How to Connect Content Marketing to Your Greater Content Strategy

  • Seamlessly Integrate Content with Your Email Marketing, SEO, Paid Advertising, and Social Media Marketing Strategies

  • How to Use Content to Boost Brand/Company Valuation

  • How to Turn Your Website Into a Destination, Rather Than a Stop-off Point

What You'll Get

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.

How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value?

  • Understanding the True Business Value of Content Creation
  • Connecting an ROI to Content Creation
  • Where Content Creation Fits with Overall Strategy
  • How to Create Content Without Overusing Internal Company Resources
  • How to Use Content to Increase Overall Brand/Company Value

Meet Your Instructors

Mark de Grasse

Mark de Grasse

Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.

Mark is a content strategist focused on integrated, genuine approaches to marketing and management, and he has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.

Casey O'Quinn

Casey O’Quinn is the Founder of Award-Winning Marketing Agency, Gravity Digital based in Houston, Texas. 

For over 20 years at Gravity Digital Casey has served as an advocate for businesses that have wasted money on advertising that doesn’t work, by helping them build engaging brands and become market leaders.

Casey O'Quinn

Julia McCoy

Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online.  At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. She’s written six books, has impacted over 1M lives through her book Woman Rising, and her story has been featured on Forbes three times.

In the 2020s, she’s devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.

Matt Brannon

As the Creative Director at Gravity Digital, Matt uses his out-of-the-box style to challenge brands to tell better stories. He believes in the power of blending high entertainment value with sales messages to make an emotional connection that creates raving fans and longevity in business. 

Gravity Digital is a video first agency but also embraces the sound principles of the Customer Value Journey – ensuring that all of that juicy video traffic will have a profitable place to land.

Luis Diaz

Luis is the founder & CEO of Top 10 Podcasts and author of “How to Get Your First 100k Podcast Downloads”

Most notably, Luis and his team have helped drive over 15 million downloads for their clients.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder of DigitalMarketer
    • Mark De Grasse, President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Content Marketing Strategist

Master the craft of systematically creating and promoting content that drives noticeable revenue for any business (with the badge to prove it).

Get Certified Today For Just


Get Certified Today For Just


$95 (Save 81%)


Frequently Asked Questions

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass the final exam. 

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 7 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 2 – 7 days if you are working full-time, and 7 – 14 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Content Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything.


No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle. 

Just send an email to, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.

At this time no scholarships are available. Fortunately, we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

Use this letter template to emphasis your interest to management in DigitalMarketer’s Courses:

Hi [Boss’ Name],

I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.

To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.

I’d like to become certified with DigitalMarketer’s mastery course in [TOPIC]. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.

Here’s the breakdown of the info for the training:

Date: This certification is online and on-demand

Cost: $[Cost of Course, Full or Discounted]

More info: [Link to certification]

Is this something that I can pursue through our department?

Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.

Thank you for being open to these kinds of suggestions and for supporting my growth and development here.


[Your Name]

Get Certified Today For Just $495

Get Certified Today For Just $495 $95 (Save 81%)