Think Big, Act Small by Jason Jennings

Lots of companies are known for their top-notch sales strategies, massive social media following, or lucrative advertising campaigns. But what about the companies that you don’t hear about that also generate massive success? This book is a look inside of those companies, and a research-based, analytical breakdown of all of the things they do right to generate consistent success, even through economic downturn.

There’s a lot of things they do right, but for all of these companies, there is one thing they all have in common: they think big, and act small. They think big about things like customer service and product ideas, but never make any massive changes or do anything too bold. They stick with their formula, which has created a solid foundation for their businesses. There is a lot to be learned from their stories, which author Jason Jennings lays out in an organized, digestible way.