DigitalMarketer Book Review

The Goal: A Process of Ongoing Improvement

Category

Marketing Mindset Books

Author

Eliyahu M. Goldratt & Jeff Cox

Summary

This is one of the most enjoyable business books I’ve read. And technically it isn’t a business book at all.

Published on:

This is one of the most enjoyable business books I’ve read. And technically it isn’t a business book at all. It’s actually a novel about a plant manager who has 90 days to make a dramatic turnaround in both his work and his marriage (both of which are going down in flames).

Alex (the main character) runs into one of his old professors who helps to guide him to the new way of thinking that can save both his plant and his relationship. And the messages Alex learns from that professor make up the foundations for author Eli Goldratt’s Theory of Constraints.

DigitalMarketer

DigitalMarketer

The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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