The Four Steps to the Epiphany

This is without a doubt, one of the most influential business books of the past decade. If you want to understand the underlying principles that inspired the Lean Startup revolution, then you need to give The Four Steps to the Epiphany a read.

It’s a book about “new ventures,” which includes startups. And one of the biggest contributions this book has delivered is the new thought that small businesses are NOT simply a smaller version of large businesses.

Instead, they’re something entirely different.

Where big businesses simply execute on existing business models, smaller companies find success by searching for and discovering brand-new business models. And given their greater speed and agility, they’re much better suited for the kind of pivots required to make these kinds of discoveries.

You’ll learn how to spot the flaws in your business plan, how to employ rapid iteration in combination with customer feedback to improve your business, and much more.