Most new products and businesses fail. But not because they can’t create a great product, but because they waste their time and resources building the wrong product. Unfortunately, you can’t always know what the right product is until you’ve had time to test and vet your product ideas.
That’s why this is such an important book for startups. It teaches you how to use the Lean methodology to achieve product/market fit as quickly and efficiently as possible. You’ll learn how to find a product that’s really worth solving, how to test your product with multiple quick iterations, when it’s time to pivot, and much more.