DigitalMarketer Book Review

Running Lean: Iterate from Plan A to a Plan That Works

Category

Productivity Books

Author

Ash Maurya

Summary

This is such an important book for startups. It teaches you how to use the Lean methodology to achieve product/market fit as quickly and efficiently as possible. You’ll learn how to find a product that’s really worth solving, how to test your product with multiple quick iterations, when it’s time to pivot, and much more.

Published on:

August 17, 2022

Most new products and businesses fail. But not because they can’t create a great product, but because they waste their time and resources building the wrong product. Unfortunately, you can’t always know what the right product is until you’ve had time to test and vet your product ideas.

That’s why this is such an important book for startups. It teaches you how to use the Lean methodology to achieve product/market fit as quickly and efficiently as possible. You’ll learn how to find a product that’s really worth solving, how to test your product with multiple quick iterations, when it’s time to pivot, and much more.

DigitalMarketer

The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

Subscribe to the DM Insider Newsletter

Subscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.