This is one of Seth Godin’s best books, and the premise behind it is really simple:
In today’s market, you have to stand out to stand a chance.
The old ways of promoting a product (things like promotion and publicity) just don’t work the way they used to. Why? Because the market is too saturated. It’s too hard to stand out.
Unless you’re a purple cow.
So what is a purple cow? It’s just what it sounds like! Think of how many cows you’ve probably seen in your life. Maybe not in person, but on TV. In books or magazines or even on milk cartons.
You never pay much attention to these cows, do you? Of course not. Because they’re just cows. They’re common, everyday. Boring.
Well, today people are under a constant barrage of boring. Commercial after commercial of “me-too” products that don’t do anything to differentiate themselves.
The way to stand out? Become a purple cow. Be something people have never seen before.
In this book Seth will show you how to put purple cows into everything you create—your products, your marketing—to creating something remarkable. Something that stands out and gets noticed.