Category
Author
Summary
Published on:
Dan Kennedy is a legend in marketing, and this is one of my favorite books of his.
In this book, Dan teaches you how to navigate the fine line between following time-honored, reliable business strategies and experimenting with newer business strategies and models designed for the modern consumer.
Along the way you’ll also gain the benefit of Dan’s classic streetwise advice on topics such as…
-Using your business as a path to financial independence…
-Achieving peak productivity (and why “do it now” is often bad advice)…
-6 strategies to achieving a marketing breakthrough…
-And much more
You can’t afford to neglect the time-honored strategies that still work. But you also can’t risk missing out on the benefits of newer business and marketing models designed to appeal to modern consumers. Read this book to find out what changes you should be making in your business to maximize your success in the “new economy.”
