Marketing: A Love Story by Bernadette Jiwa

In a world full of good products and concepts, making yours matter the most can seem like a tremendous obstacle. The products and services themselves are often solving a problem that the consumer is having—but what if your marketing could help to do the same?

Building value is a concept that is invaluable itself, and being able to do that by becoming a company your customers will care about is what Jiwa shows you in this book. Learning more about what your customers want and need will not only help you create better offerings, but it can guide your marketing efforts to focus on connecting more with customers and solving their problems along the way.