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Are you stumped as to why your business hasn’t been able to take that leap to the next level of success? If so, you owe it to yourself to check out this book.
In Good to Great, Jim Collins explores what has to happen to take a company from good… meaning competent, getting by… to GREAT. How do they do it? What strategies do they follow? What qualities set them apart from other companies that failed to make the leap?
My favorite part of this book is the very first chapter: Good is the Enemy of Great. Because if you want your company to be able to make the leap, the first thing you have to do is realize that “good enough” is never good enough, and competence is a curse.
Instead, if you want to create a company that’s truly special, you’ll need to go beyond good. Consider this book your road map to doing just that.
