This book explores the under-appreciated role that random chance plays in our lives and in business.
It’s an important message because as a digital marketer, I’m always preaching the importance of trusting data and analytics. And I still believe those things are important—but they’re not infallible.
And as you’ll learn in this book, they can actually be a lot more fallible than we want.
The point isn’t that data is untrustworthy. It’s just that we shouldn’t let ourselves be lured into overconfidence. We need to be aware of the role that randomness plays in business so we can prepare for it. And this book will help you do it.