Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

In this book Donald Miller from StoryBrand explains the 7 universal elements of powerful stories, which he calls the SB7 Framework. These are the 7 story events that appeal to all humans—they help us to identify with the story and empathize with the characters in it.

What’s remarkable about this book is that Donald teaches you how to leverage these elements to forge deeper connections with your customers through the power of story.

So what are the 7 universal elements of powerful stories? They’re really quite simple:

-A character
-Has a problem
-And meets a guide
-Who gives them a plan
-And calls them to action
-That helps them to avoid failure
-And ends in success

Like I said, simple… but powerful.

And you can probably already start to see how your product or service fits perfectly into the role of “mentor.”

I’m a big fan of StoryBrand. If you haven’t been exposed to any of Donald’s teachings before, this book is a great place to start.