Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry by Marc Benioff & Carlye Adler

Of course Salesforce is an incredibly successful company… but it’s more than that. Salesforce revolutionized the entire cloud computing and software industries. And in this book, you’ll learn how they did it.

Behind the Cloud should be essential reading for any aspiring CEO or entrepreneur. It’s organized into 9 “playbooks,” each of which focuses on a different aspect of building a high-growth company:

-The Start-Up Playbook: How to Turn a Simple Idea Into a High-Growth Company
-The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
-The Events Playbook: How to Use Events to Build Buzz and Drive Business
-The Sales Playbook: How to Energize Your Customers Into a Million-Member Sales Team
-The Technology Playbook: How to Develop Products Users Love
-The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line
-The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets
-The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul
-The Leadership Playbook: How to Create Alignment—the Key to Organizational Success

The great thing about this book is that it comes straight from Marc Benioff, the founder and CEO of Salesforce. So when he says it’s important to have a mentor, take risks, and be transparent… you can bet he knows what he’s talking about.