80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Most people are familiar with the 80/20 principle (AKA the Pareto Principle) at this point: it’s the idea that 20% of inputs have a tendency to produce 80% of outputs. And if you can learn to focus most of your time on that 20% of inputs, then you’ll be giving yourself the leverage you need to multiply your personal productivity.

And this book by Perry Marshall is the classic guide on how to apply the 80/20 principle to sales and marketing.

When you dig into the topic and really start thinking about it, you’ll realize that you can 80/20 just about anything:

• Your time
• The profit centers in your business
• Your buyers
• Your search engine results
• Your points of marketing differentiation
• And more

I highly recommend this for any marketer who wants to be more effective not just with their time, but also in terms of the results they produce from their marketing efforts.