$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales by Steven Dworman

You’ve seen them before. Those long and sometimes cheesy infomercials that seem to run at all hours of the night.

And yet they’ve produced some massive commercial successes. Products that developed into huge brands: George Foreman Grill, NordicTrack, BluBlocker, Total Gym. The list goes on.

There’s actually a lot of carefully crafted and precisely measured marketing that goes into a successful infomercial, which is why the companies that brought us products like ThighMaster have a lot of marketing secrets to share.

In this book you can read interviews with 23 of the world’s most successful infomercial marketers—people like Tony Robbins, Joe Sugarman, Michael Levy, and more. And I bet you’ll be as inspired by their stories and their passion as you will be impressed by the depth of their marketing insight.