Marketing Tool Wizardry: Roland Frasier’s Most Coveted, Closely Guarded, Secret Stash Of Marketing Tools

Marketing Tool Wizardry: Roland Frasier's Most Coveted, Closely Guarded, Secret Stash Of Marketing Tools

This post comes from one of the most popular sessions at T&C every year. Roland Frasier reveals all of the latest tools that he, the DM team, and the high-level War Room Mastermind members are using across all of their businesses to outperform the competition, automate their businesses, and gain as many almost unfair competitive advantages as they can.

If you’re looking for tools to make your life easier and your business way more successful, you won’t want to miss this one.

To find the tools that others used to build their website:

  • Use to generate leads
  • Use to see what others are building their website with

  • What are the top tools in terms of the percentage of websites using them based on an industry

Competitive Intelligence Tools:


  • Detailed desktop/mobile traffic, demographic, popular pages information

  • Ad histories, days on market, networks, creative landers

  • Customer journey from ad network/creatives to lander

  • SEO keyword research, ads, backlinks

  • Backlinks, keyword/competitive analysis, rank tracking

  • Chrome extension displays all on page ad tech

  • Direct mail + email campaign performance tracking

  • Complete competitive intel on product launches, site changes, and price tracking

  • Video intelligence, performance tracking, and leaderboards

  • Web ranking ad competitive intelligence


  • Discover highimpact news before the media does

  • Competitor ad intelligence tool

  • Low-end, all in one ad intelligence tool

Content Marketing:

  • Uses AI to analyze the relevant web

  • Largest blogger database

  • Turn curated content into leads

  • Grow organically with content marketing 

  • Plan, build, and optimize your content with AI

  • Search engine for journalists to find audiences

  • Profitable marketing inspiration and analysis
Content marketing tools

Ecommerce Tools:

  • Grow eCommerce using web push notifications

  • Agents that grow your sales and conversions
ecommerce tools


  • Track Amazon sales from Facebook ads
Amazon Seller Tools

Funnel, Cart, & CRM Tools:

Funnel Cart/CRM Tools

Ad Stuff:

  • Advanced automation for Facebook ads

  • Combine creative and buying automation on a single platform

Keyword Research:

  • Local intent keywords, commercial intent keywords, video intent keywords, suggestions for Amazon, suggestions for eBay

  • SEO data

  • Discover low competition keywords
keyword research tools

TOFU Quizzes, Contests & Games:

  • Highly interactive content

  • Generates leads from quizzes

  • Marketing apps

  • Web calculator for pricing and checkout

  • Referral marketing platform to launch a prelaunch campaign

  • Targeted email newsletters that you can sponsor

Traffic-Getting Tools:

Traffic-getting tools


  • Quality link scraping

  • Organic traffic
seo tools

The List:

  • Email signature marketing

  • Video emails

  • Generate leads with cold emails

  • Find anyone’s email address
list, crm, and email tools


  • Keyword research for YouTube

  • Extract extensive lists of highly relevant and popular YouTube videos with monetization enabled

  • Instantly shareable videos

  • Transform articles into videos

  • YouTube growth

  • Extract tags from a YouTube video
video tools



  • Engagement for Facebook Live

  • Stream live video to 30+ platforms

  • Interactive Facebook live videos

  • Automatically share Facebook Live video


  • Rates photos on scale of competence, authenticity, etc.
image tools


  • URL and UTM manager for savvy marketers

  • Track pixels with a WordPress plugin

  • Convert visitors into subscribers


  • Get reviewed, build awareness, and increase sales

  • Monitor influencer programs

  • Influencer engagement and money calculator for Instagram


  • See any website’s analytics account

  • Monitor, analyze, and optimize your website

Conversion Optimization:

  • Revenue attribution

  • Acquire customers, engage customers, support customers

  • Turn text into life like speech using deep learning

  • Create Chatbot

  • Online scheduling for customers and prospects

  • Convert website visitors to customers

  • Personalize web, apps, and emails

  • Insights on website availability and performance

  • Phone Button website widget that doubles conversions

  • Call inbound leads within seconds

  • Real time notification on Android, iPhone, iPad, and Desktop

  • Synchronize an autoresponder into Facebook custom audiences

  • Access to 2,000+ real mobile devices and browsers

  • Capture emails and reduce abandonment with onsite displays and automated emails

  • Free subscription metrics

  • Email campaign builder and A/B tester
Conversion optimization


  • LinkedIn sales navigator and recruiter

  • Social media management

  • Grow your Instagram and Twitter following

  • Find, attract, and engage with your prospects on LinkedIn

  • Social media optimization that self optimizes revenue

  • Facebook ad intelligence

  • Find leads, drive traffic, and create content for lead generation

  • Transcription, captions, and foreign subtitles
Social Tools


  • Personalized images

  • Personalized website experience based on email list

  • Personalized messaging across mobile, email, web, TV (OTT), etc.

Business Operations + Tools:

  • Sales conversions based on scientific research

  • Customizable portfolio of global business solutions

  • Notetaking and collaboration app

  • LMS that delivers effective employee training

  • Provides information from subject matter experts, existing content, and other platforms through your existing chat interface

  • Visual, collaborative work space

  • Documentation and how to’s for your business for faster onboarding

  • Shows you the companies visiting your website, how they found you, and what they’re interested in

  • Predictive analytics that generate pipeline

  • Shared inbox for teams

  • Shared workspace
Business operations and team tools
Mark de Grasse

Mark de Grasse

Mark de Grasse is the President and General Manager of DigitalMarketer and has worked with thousands of business owners to create brands, companies, and marketing campaigns.

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