Are you suffering from idea-itis?
Oh, wait… you’ve never heard of it? Well, let me help you out, here’s the definition:
A state where one continues to collect ideas to compensate for an inability to actually implement the ideas already collected.
Tell me, how many of your best ideas did you actually implement in 2017?
You see, for most entrepreneurs, this what 2017 (or only every year) looked like.
They started here:
And ended up with something like this:
You get a few ideas implemented and live, but most end up in The Gap — the graveyard where most of your ideas go to die.
So the question becomes, how do you build a bridge over The Gap so that all of our best ideas get implemented every time?
Here’s a guide that will help you get there…
First, You Need a CLEAR TARGET
The first thing you need to make sure your ideas stop dying in The Gap is a clear game plan.
When we think of a game plan, we often think of a sports team that has a plan that’s designed to help them, you guessed it, win the game.
In this case, the end goal they’re using the game plan for is easily defined — winning the game or winning the championship.
If they didn’t have that clearly defined goal, it would be difficult to design an effective plan, right? The same goes for your business.
So, before we build your Game Plan, we have to get clear on what your goals are. Or, in other words, how do you win the game?
Start by defining a Timeframe for your goal. We suggest the next 30 days, and definitely no longer than 90 days.
Then, determine your Revenue Goal for that timeframe. Let’s use $50,000 as an example.
Finally, list the Products/Services you’re going to sell in order to hit that revenue goal with the specific unit number that you need to sell of each. (*Don’t skip this step, it’s super important.)
- Product 1: 10 units at $1,000 = $10,000
- Product 2: 8 Units at $2,500 = $20,000
- Product 3: 10 Units at $ 500 = $ 5,000
- Product 4: 50 Units at $ 300 = $15,000
Build Your Game Plan
Now that you’re clear on what victory looks like for you this month or quarter, you can build a GAME PLAN that will get you there.
First, take a look at the products that you laid out as a part of your goals for the month or quarter. Everything you design and build will be aimed at selling those products and services.
Next, write down how you currently sell those products or services. A few examples would be:
- Video Sales Letter
- Automated Webinar
- Sales Consultation
Finally, write down how you currently acquire leads to drive into those sales processes:
Then write down all of the sources you’ll pull those leads from.
- Cold Calling
Map out the journey you’re going to send your leads, prospects, and customers on through each of the phases you just listed. Here’s the journey we use at SixthDivision:
Blueprint Your Ideas
Now that you have your game plan in place you’re ready to jump in and implement, right?
Imagine you were going to build a house. It would go a little something like this:
- You would meet with an architect and describe what you want your house to look like
- The architect would design the house and then create a super specific blueprint for the house based on what you want
- Then, and only then, could the contractor actually build your house
You need a super specific blueprint BEFORE you ever build anything in your business as well. Here’s how to do it:
- For each of the plays (campaigns) in your game plan, list out all of the assets that they’ll include. That means every landing page, every video, all the follow-up emails… everything.
- After you’ve listed every asset, determine the skills necessary to implement each piece. Examples would be copywriting, videography, technical implementation, etc.
- Then, determine the owner of each of the tasks that result from this exercise. Who specifically is going to write the copy for the landing page? Who is going to implement the Infusionsoft campaign? Who will be in the talent in the video?
Your assets and to-dos will look something like this…
The end result is a list of specific to-dos with an owner assigned to each…
This is your blueprint, your guide to actually get your idea implemented.
Then, it’s time to actually…
Implement Your Ideas
Now that you have everything lined up and ready to go, you just knock over the first domino and watch the to-dos you uncovered get checked off.
This part is simple, each individual owner handles their piece of the project and you GSD.
So, I’ll ask you one more time… Are you suffering from idea-itis? Do you need a process for getting your ideas actually implemented?
If the answer is yes, use this framework to get your best ideas off the ground and stop wasting time and money.
(NOTE: Before you get started writing your content, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE and proven Customer Avatar Worksheet and get clear on who you’re selling to.)