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Best of Perpetual Traffic—The 10 Most Popular Episodes

If you’ve been running Facebook ads as long as Molly Pittman and Ralph Burns, you know just how much the platform and strategies have changed over the years.

And if you have been listening to Perpetual Traffic, the weekly paid traffic podcast produced by DigitalMarketer, for the last 4 years, then you would also be in the know. Because Perpetual Traffic now has *gasp* 200 episodes on the subject!

Ralph and Molly have been informing their listeners about the happenings at the forefront of digital advertising since 2015 (yeah, you heard that right). And with nearly 4.5 million downloads, it’s safe to say that the listeners are seeing a good ROI of their time.

To celebrate crossing the 200 marker, we took a dive into our archives and collected the 10 most popular episodes of PT. Whether you’re listening to these 10 for the first time or rediscovering them, you’ll find a wealth of paid traffic wisdom in there.

And don’t forget to check out Episode 200 HERE!

A Few Words from the Hosts

But before we dive into the episodes, our hosts had a few words of thanks that they wanted to share.

Molly Pittman

“Ralph and I are so excited to celebrate episode 200 of Perpetual Traffic. Thank you to our listeners and everyone behind the scenes who works hard to make this podcast happen. Perpetual Traffic is one of the most rewarding experiences I’ve had in my life. To be able to help grow businesses and better the life of our listeners is truly an honor. We are committed to continue bringing you all the most up-to-date, actionable information about digital media buying out there. Thanks again for your support.”

Ralph Burns

“It’s hard to believe that we’ve now done 200 episodes! Thank you to everyone who’ve listened to us over the years and for all of those who have commented, given reviews, and shared their feedback. It means so much. It’s really amazing to see how many people and their businesses have been touched by this little show we started 4 years ago. A special thanks goes to everyone from DigitalMarketer behind the scenes who makes the show possible—especially our producer Darren Clarke. We couldn’t do it without his technical wizardry, insights, help, and support. Here’s to another 200 episodes!”

Perpetual Traffic’s Most-Popular Episodes

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Perpetual Traffic Episode 145

Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

Episode 51: How to Generate Traffic, Leads, and Sales with Social Media

Perpetual Traffic Episode 51

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Perpetual Traffic Episode 150

Special guest Oli Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Perpetual Traffic Episode 33

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.

In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

Episode 132: 3 Steps to Build a Perpetual Traffic Machine

Perpetual Traffic Episode 132

Brand based advertising is essential to running a successful long-term digital advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Perpetual Traffic Episode 14

Are you making offers that require an in-person meeting or consultative sales call?

Frank Kern joins the Perpetual Traffic crew (Keith, Molly, and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Perpetual Traffic Episode 158

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Perpetual Traffic Episode 43

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 147: The 4 Pillars of Advertising on Google

Perpetual Traffic Episode 147

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Perpetual Traffic Episode 49

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

Becky Zieber

Becky Zieber

Becky Zieber is the Content Strategist at DigitalMarketer and is in charge of managing and building strategies for all DM content. In 2018, a year after graduating from California Polytechnic University, San Luis Obispo, Becky traded out her job in education publishing to move to Austin, Texas and join the DM team. She has since made it her mission to ruthlessly hound her coworkers about commas and dashes. Connect with her on LinkedIn.

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