In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need…
Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is…
Getting a clear understanding of your customer avatar will impact virtually EVERY aspect of your marketing. Here's how to create one in…
You want to be creating the content your customers are looking for. And that’s where the Customer Avatar Worksheet comes in.
Struggling to create a buyer persona? Use DigitalMarketer's customer avatar worksheet to get clear on who you're selling to so you can…
In this episode, DigitalMarketer’s Community Manager Michelle Dalton interviews CEO and founder of Rubicon Marketing Renée Boudakian. Listen to learn how she…
A one-liner is a tool that every business needs, and one that can go a long way to getting more customers and…
Customer experience is the reputation you have with your customers, so it's crucial to provide an experience that is great. Here's all…