The Art of Profitability by Adrian Slywotzky

This book shares 23 different profit models that companies can use to generate greater profits. And the central mantra that ties all these profit strategies together is the importance of understanding your customer.

The great thing about this book is how easy it is to read and understand. It’s written as a dialogue between a manager and a Zen-like master, David Zhao. And unlike other dry business books, it has almost a fable-like quality to it that makes it feel like you’re reading an age-old story filled with very relevant lessons for modern businesses.