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Even the best companies can topple, if they fail to take advantage of new industry-disrupting technologies. Take Blockbuster for example. They didn’t take the threat of streaming content seriously enough, and as a result, a company that once had 9,000 locations was forced to cease operations in 2013.
It’s a scary thought, the idea that new technologies can make your entire company obsolete. But it’s true—it’s happened many times, and it’s happening even more frequently as technological advances speed up—and it’s something you need to be aware of.
Thankfully you have this book, which addresses that very topic in a lucid and insightful way. You’ll learn why no company is bulletproof, and strategies you can use to manage disruptive technological change.
