Episode 69: How to Structure a High-Converting Facebook Campaign

How to Structure a High-Converting Facebook Campaign
Have you been wondering about Facebook objectives, ad sets, and split testing? Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.
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Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

3 Elements of High-Converting Video Ads
In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage. While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.
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Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

The Proven 3-Step Formula to Transform Your Business with Video Ads
The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your brand to levels you never thought possible. When you use video ads right, the results are crazy good.
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Episode 66: Creating Content that Converts with Laura Hanly

Content that Converts Laura Hanly
Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel. People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.
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Episode 65: Are You Making These 6 Facebook Ad Campaign Mistakes?

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From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you’ll see your ROI increase.
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Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

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The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer’s story, and connects you with your audience. Listen in to learn this easy process and gain valuable resources you can apply to any business.
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Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

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Ezra Firestone is back with the Perpetual Traffic experts, and he’s sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources!). Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!
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Episode 62: 5 Critical Changes to the Facebook Ads Platform

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Join the experts as they explain recent Facebook updates, how they’re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates.
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Episode 61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

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Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.
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Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

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Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns.  Molly opens the episode with an analogy that makes remembering these fundamentals a snap.
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