Episode 74: $30k in 3 Months with Push Notifications

Website Push Notifications
The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate. Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen for some quick improvements you can implement to your push notification campaigns.
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Episode 73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

facebook-advertising-pixels
Are you confused or frustrated by the Facebook pixel? The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.
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Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Podcast-Ep72
500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.
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Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

scale facebook ad campaign
Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.
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Episode 70: 5 Facebook Ad Features We’re Using and Why

5 Facebook Ad Features We're Using and Why
Listen in as the experts explain five Facebook ad features they’re using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.
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Episode 69: How to Structure a High-Converting Facebook Campaign

How to Structure a High-Converting Facebook Campaign
Have you been wondering about Facebook objectives, ad sets, and split testing? Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.
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Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

3 Elements of High-Converting Video Ads
In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage. While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.
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Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

The Proven 3-Step Formula to Transform Your Business with Video Ads
The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your brand to levels you never thought possible. When you use video ads right, the results are crazy good.
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Episode 66: Creating Content that Converts with Laura Hanly

Content that Converts Laura Hanly
Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel. People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.
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Episode 65: Are You Making These 6 Facebook Ad Campaign Mistakes?

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From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you’ll see your ROI increase.
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