Episode 85: 6 Elements of a High Converting Ad Creative

high-converting-ad-creatives
How do you create compelling visuals for your ads? Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.
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Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

ryan-deiss-ad-copy
Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.
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Episode 83: How Funded Today Raised $105,999,553 in Crowdfunding Campaigns

how-to-crowdfund
Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.
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Episode 82: The Death of Organic Social Media with Mike Stelzner

facebook live community development
The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.
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Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users

meet-edgar-acquisition-strategies
Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.
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Episode 80: Facebook Messenger Ads: Everything You Need to Know

how to use facebook messenger ads
This is something you can’t ignore. Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment. The companies who figure out Messenger ads and use them in their Customer Journey are going to win.
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Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017

Facebook paid traffic
Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.
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Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Digital-marketing-trends-2017
How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly.
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Episode 77: 7 Biggest Traffic Takeaways from 2016

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The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.
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Episode 76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts

1 dollar day boosted post
Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.
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