Episode 12: The Perfect Cold Traffic Ad: “Ad Scent”, the One-Two Punch, and the Guard Down Trick


How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic.

In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.

Episode 11: Derek Halpern’s Traffic Strategy: Organic + Paid Traffic


Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.

Episode 10: Content Marketing + Paid Traffic: Part 2 – Hooks, “Greased Chute” Intros and Johnson Boxes


In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

Russ is back this week to discuss the second half of the process — the actual writing and formatting of the blog content.

Episode 09: Content Marketing + Paid Traffic: Part 1 – Calls to Action, “Splintering”, and 5 Killer Blog Post Types


In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects. But how do you actually create this epic content? In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

Episode 08: Ad Targeting: Put Your Offer In Front of the Right People


The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting. In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?

Episode 07: Picking the Right Ad Platform: Where is Your Market Hiding?


Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer. The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.

Episode 06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]


Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.

Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics.

Episode 05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]


In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week — all while making an enormous difference in the lives of her customers. In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification.

Episode 04: Your First 3 Steps: Facebook Ads [Case Study: Betty Rocker Part One]


In this episode of The Perpetual Traffic Podcast, we are excited to start a 3-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker), a coaching client of Keith & Ralph’s at Dominate Web Media. With no prior experience with Facebook ads Bree has literally gone from being on the “hamster wheel” of constantly doing launches to her audience she built mostly using Instagram, to building a machine that produces a flow of perpetual traffic, goodwill, and new customers coming into her business every single day.

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