Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

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Ezra Firestone is back with the Perpetual Traffic experts, and he’s sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources!). Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!
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Episode 62: 5 Critical Changes to the Facebook Ads Platform

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Join the experts as they explain recent Facebook updates, how they’re using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates.
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Episode 61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

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Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.
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Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

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Whether you’re a paid traffic rookie or grizzled veteran — this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns.  Molly opens the episode with an analogy that makes remembering these fundamentals a snap.
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Episode 59: 7 Facebook Ad Critiques

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Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and ecommerce offers on the Facebook ad platform.  Keith, Molly and Ralph reveal what works and what doesn’t with the hooks, headlines and calls to action of these ads. To see the images of each ad visit Digitalmarketer.com/podcast and access the Episode 59 shownotes.
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Episode 58: How Basic Bananas Fills Local Events with Facebook Ads

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The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.
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Episode 57: How to Launch a Product with Facebook Ads (Case Study)

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Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list. In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!
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Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

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Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers. In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is “boring” (<< and you don’t need a big budget to do it).
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Episode 55: 5 New & Very Important Changes to the Facebook Platform

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It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy. Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.
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Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

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What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day. There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.
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