The New Email Follow Up Machine

Launch an Automated Email Follow-Up Machine
Mine Your Subscriber List to Consistently Convert Cold Leads into Red-Hot Buyers (Literally, While You Sleep)

4 Hours

 On-Demand Content


 Downloadable Resources

Want access to all workshops? Learn more

Once Upon a Time…

People used to be thrilled to receive an email.

That cyborg voice chiming “You’ve got mail!” was music to your ears. A reminder that someone was thinking of you.

Back then, email users only received 2 or 3 new messages per day…and they were almost always from tech-savvy friends and loved ones.

But those days are gone.


One Hundred and Forty

That’s how many emails vie for attention in the average American’s inbox per day…140.

If we still heard “You’ve got mail!” every time an email hit our inbox, you can bet we’d throw our computers out the nearest window by lunchtime.

Newsletters, sales, announcements, surveys, and more—all are constantly competing for your customer’s attention, opens, and clicks.

That means as marketers, we’ve got a BIG job to do.

In today’s world, it’s not enough to just show up in your customers’ inboxes.

You must STAND OUT.

Every marketer has been told the same thing since before collecting email addresses was guarded by the CAN-SPAM Act:

The Money Is In The List

But collecting emails isn’t a guarantee you’ll make money.


It’s how you mine your list that counts.

Because if you want to turn your subscribers into customers, you gotta dig deep into their struggles and craft campaigns that bring them closer to what they’re trying to accomplish.

In other words, if your email marketing doesn’t:

  • Focus on your audience’s needs and what’s important to them…
  • Drive relationships as well as engagement…
  • Find intuitive ways to channel their desires towards your products…

You won’t build a strong enough bond with your subscribers and stand out from the sea of emails sitting in their inboxes.

And with that lack of obvious value…

…they’ll head right for the “Unsubscribe” button.



If you craft consistent messaging that builds familiarity and trust, your subscribers will actually get EXCITED to see your name in their inbox.

They might even look for your emails!

And even better…they’ll go from subscriber to customer.

So, how do you build that anticipation and get that kind of commitment?

The Automated Email Follow-Up Machine

In one of our most popular workshops ever, DigitalMarketer Co-Founders (and Email Marketing experts) Ryan Deiss and Richard Lindner give you their time-tested methods for getting your subscribers to consistently open your emails, engage with you, and become customers!

Even if you’ve never written “sales copy” in the past, we’ll show you how to build and automate an email follow-up series that converts.

Specifically, you’ll learn how to…

Turn Strangers into Friends with a Fully Customized Indoctrination Campaign

  • Launch an “Indoctrination Series” that makes a positive first impression and skyrockets the open rates of future emails
  • Take a page from real-life conversion examples like Angie’s List, Shinola, and SeaVees to see how well they stack up against your campaign
  • Swipe our copy-and-paste templates to make writing your emails quick, simple, and nearly impossible to mess up

Tailor Your Conversion Campaign to Fit Your Business’s Revenue Goals

  • Move your new subscribers to the “buy” phase as quickly and seamlessly as possible with our proven email templates
  • Leverage the 4 types of Conversion Triggers & when to deploy each to maximize revenue without “burning out” your list
  • Uncover the key conversion elements your campaign must include—like how to help your reader overcome their own objections

Optimize Your Campaigns For Best Possible Reach & Maximum Engagement

  • Discover the 4 types of subject lines that demand to be opened (PLUS: Swipe 30+ examples of “killer” subject lines for your own campaigns)
  • Stack your conversion series with bolt-on offers that reconnect you with “stubborn” customers who didn’t convert the first time
  • Grade the impact of every facet of your campaign (from subject line to call to action) with our “8-Point Automated Email Follow-up Series Audit”

Finally, a process you can implement today to nurture and convert your subscribers into the buyers of your core offer!

What You’ll Learn

  • Lifetime Access to the Workshop
  • The Email Follow-Up Machine Workbook
  • 37 Done-For-You Copy & Paste Email Templates
  • Indoctrination Series Checklist
  • 8-Point Automated Email Follow-up Series Audit


Ryan Deiss

Co-Founder & CEO, DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.



Content Marketing


Email Marketing


This is an on-demand training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.

Any marketer interested in learning how to leverage automated email follow-up to grow their business while they sleep.

We’re not going to sell you on the importance of email marketing. You’re a marketer. If you’re here, you already know it’s an essential aspect of any marketing strategy, because email marketing:

  • Is one of the highest ROI activities in your business
  • Engages & nurtures both prospects and customers to generate new leads and sales
  • Can be automated so that you can literally prospect and sell around the clock (even while you sleep)

No offense…but you couldn’t be more wrong.

Email is certainly not dead.

In fact, Email conversion rates are 3X higher than Social Media, with a 17% higher value in the conversion.

Plus, for every $1 spent on Email Marketing, the average return on investment is $44.25…

Still think email marketing is dead? Then join this training and we’ll prove to you why it’s not.

This training is an updated version of DigitalMarketer’s best-selling course, “The Machine.”

If you haven’t heard of “The Machine” before now, don’t fret. The original course (which was released in 2014) was taken off the market in early 2017, so if you’re fairly new to the DM community, it’s no surprise that you haven’t heard of it.

But if you are familiar with “The Machine,” you should know that in this course, Ryan and Richard reveal some critical updates, as well as some updated templates that you’ll definitely want to access.

And in case you are wondering, we are not offering discounts for this update to legacy Machine owners beyond the discount that is already being offered on this page. Once the price goes up to the normal retail rate, we will consider offering legacy Machine owners a discount to bring it back down to the current price, but this training will never be offered at a lower price than the amount that is currently listed on this page.

No problem. We offer a full 30-day money-back guarantee, so if you register for the workshop and you don’t agree that it’s worth every penny, we will promptly refund your money.

No questions asked. No hassle.

Just send an email to, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.

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