Execute a Multi-Channel “Blitz Launch”

Plan, ideate, and implement a multi-channel marketing campaign that engages your market, builds your brand, and drives a surge of leads & sales.

Here’s What We’ll Create Together

In this brand-new training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.

You’ll also…

  • Leverage Ryan Deiss’ fill-in-the-blank “Marketing Blitz Planner” to wireframe every step of your campaign and ensure you’re getting the RIGHT message in front of the RIGHT people at the RIGHT time.
  • Discover the core concepts of a “Blitz Launch” and the elements that make a successful campaign. 
  • Follow the DigitalMarketer Marketing Team’s 3 proven formulas for creating your “Big Idea”--A stand-alone piece of high-value content that causes your audience to acknowledge and accept YOUR conclusion as their new reality.
  • See how companies like Nike, Drift, Dollar Shave Club, Dove, Dominos, and The Hustle are using “Big Ideas” in their marketing to grow their customer base… and their recurring revenue.
  • Learn the 5 critical assets that every Blitz Launch needs to effectively drive leads…and convert those leads into paying customers. 

Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.

  • Instructor: Ryan Deiss
  • Lessons: 4
  • Length: 5.2 Hours
  • Access: LIfetime Access

Topics Discussed

BrandingPaid MediaEmail MarketingContent Marketing

Ryan Deiss

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought-after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

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Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…

…If there was a brand new way to sell your product that combined all of the IMPACT (i.e. SALES and ENGAGEMENT) of a traditional product launch with the evergreen, low-risk nature of the iconic marketing funnel…

…Would you finally feel confident enough to make creating a “Blitz Launch” your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

If DigitalMarketer had a crystal ball…

It would probably tell us that your marketing funnels and your product launches aren’t performing anywhere near as well as they performed this same time last year (ask us how we know).

Let’s face it: traditional product launches are the bee’s knees when it comes to generating massive sales and engagement, but they’re also VERY risky… and you can really only run this type of promotion once or (maybe) twice a year.

Funnels, on the other hand, are effective because they’re evergreen and predictable, but they don’t generate the sheer IMPACT of a traditional launch. Their performance also degrades over time, because they just aren’t presenting your audience with anything new or novel.

Now, that’s not to discount either of these classic money-making marketing strategies. Both have their advantages (and disadvantages), but it’s become very clear over the past few years that the market is in need of something NEW.

 

With a Blitz Launch, you truly get the best of both worlds.


In today’s busy, connected world there is simply too much competition for your audience’s attention to count on individual product launches and evergreen funnels to drive sales & revenue. 

 

In fact, experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day :flushed:.   

 

And that number^ is only going to go up with emerging technologies and increased competition. 

 

So… what do you do?

 

What can you do to stand out in a sea of launches and funnels and really move the needle for your business?

 

You take the best of both worlds (leave out the worst) and create a “Blitz Launch.”

 

Blitz Launches work because they bridge the gap between traditional product launches and evergreen funnels.

 

Combining both of these proven strategies into one, cohesive campaign for your brand results in that mythical promotion that not only generates a flood of sales and engagement, but makes a lasting impression on your buyers and keeps them coming back for more.

 

And that’s exactly what DigitalMarketer CEO Ryan Deiss is going to teach you in this brand new training…

 

By the time you’re finished working with Ryan and the DigitalMarketer Marketing Team, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” so that you can attract a surge of leads and convert them into red-hot, repeat buyers.

 

Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…

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Description

In this on-demand training you’ll learn how to plan, ideate, and execute a multi-channel awareness campaign designed to drive customers back to 1 big idea with a unified call to action. Ryan Deiss and the marketing team at DigitalMarketer will show you how to brainstorm your BIG IDEA, storyboard your awareness campaign across a variety of channels, and teach you how to execute and optimize your campaign blitz to turn heads and drive leads.

What You'll Learn

  • How to use Ryan’s “Marketing Blitz Planner” to outline, ideate, and execute a “blitz launch” custom-tailored to your business.
  • The core concepts of a “Blitz Launch” and everything you need to create a successful campaign that drives sales and awareness.
  • How to create a “Big Idea” that resonates with your audience and gives your marketing a purpose that is bigger than “buy this now!”
  • The 5 critical assets that every Blitz Launch needs to effectively drive leads and convert those leads into sales.

Breakdown

PART 1 

Core Concepts of a Blitz Launch

Learn the core concepts of a “Blitz Launch”: what it is, how it can help grow your business, and what is working RIGHT NOW for businesses in virtually every industry. You’ll then learn how to leverage these concepts to create a completely personalized Blitz Launch framework that positions your business as an answer to your customers’ problems. 

 

PART 2 

Brainstorming Your “Big Idea”

Brainstorm the foundation of your Blitz Launch–your “Big Idea”– by looking at prime examples of the elements that make an effective big idea. Ryan will show you how to position your brand so that you can attract more leads, and convert those leads into satisfied customers who believe in your business and what it stands for.

PART 3 

Storyboarding the Awareness Campaign

There are 5 “critical assets” that you’ll need for your Blitz to be successful: email series, paid ads, 1-minute video (VSL), 1 piece of pillar content, and a promotional banner. You’ll work through exactly how to implement these assets as well as best practices for each deliverable. Director of Marketing Amanda Powell and Promotions Manager Matt Shelar also touch on some supplemental assets, such as newsletter content or social posts that can help support your 5 critical assets. We’ll work through some examples, and then storyboard everything onto the Marketing Blitz Planner. By the end of this section you’ll have a cohesive “map” of your ideas and what you need to do in order to launch.

PART 4 

Audit & Optimize Your Blitz Launch

Using Ryan’s “4-Point Marketing Blitz Audit” you’ll construct a living document that you will use to present a multi-channel marketing campaign that positions your offer and presents your brand as an authority in your industry.

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FAQs

How do I access the course?

This is an “On-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about missing anything.

Who is this course for?

Any marketer interested in learning how to create a NEW WAY of launching their product offerings.

  • Entrepreneurs and startup founders preparing for launch
  • Business owners and executives who want to cut through all the technical mumbo-jumbo
  • Freelancers and solos who want to learn the quick-and-dirty methods (that actually work)
  • Agencies looking to add “Blitz Launch” to their menu of services

Why a “Blitz Launch” and why NOW?

The short answer: traditional product launches and the (now iconic) Marketing funnel are losing their shine by the day, it seems. A Blitz Launch is a new way to seize your audience’s attention… and keep it.

Join this Now for $495

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