On-Page Optimization

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Learn What On-Page Factors Will Help You Rank

On-page SEO can be pretty simple if you focus on six specific factors of a web page.

Title Tag

Including your keyword in your title tag will help ranking. Keeping it under 60 characters will ensure it appears correctly in the search results.

Meta Description

Having a description will help with CTR to your landing pages in addition to giving users more info about your content.

Header

Including your keyword in your headers will allow Google to determine the topics and keywords that are important.

image of web page with searchers

image of web page

URL

The URL is a top ranking factor. Whichever keyword variation you incorporate in your URL should be the most important.

Body Copy

Ensuring that you naturally incorporate keyword variations throughout your body copy will help Google determine what the content is about.

Image Alt Text

This information will help Google read images and understand exactly what it’s crawling on a page.

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Grow Your Organic Reach with On-Page Optimization

With a few tweaks to six different elements on your web page, you'll be more likely to rank on page one of Google.

On-page optimization is one of the easiest SEO tactics to implement. By confirming that each piece of content you produce is not only optimized but also valuable to your users, ranking in the search results will be less of an issue. Sometimes it’s even useful to minimize your keyword research findings and focus solely on the value you can provide your customers. 

Once you discover the types of content your prospects are searching for, it’ll be easier to produce. And from there, you can start your optimization efforts. Search Marketing Mastery will allow you to learn the best techniques for implementing SEO into your overall marketing strategy. Not only that, but we’ll also provide you the tools and resources you need to do so.

During on-page optimization, you want to focus on the six elements above: title tag, meta description, header, URL, body copy, and image alt text. All six of these are major ranking factors on Google, and that’s why it’s important to spend a little more time on each one. By carefully crafting the content around these specific elements, it will also be helpful for your user. When someone lands on your content, it’ll be these features that will help guide them through the web page.

Overall your focus on SEO will benefit your organic traffic but also benefit conversions at any level of the funnel. When your content is optimized appropriately, the easier it is for someone to read, and the faster they’ll be able to find the value in your product. And as a result, it will be easier to ascend them.

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Learn the best SEO optimization techniques and start to grow your traffic with Search Marketing Mastery.

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