- 36 marketing checklists and turnkey execution plans
- Access to our private, member-only community of thousands of marketers
- Special “DM Deals” on our favorite software and services (save up to 60% on the tools you’re already using)
(Our Most Popular Training Option)
Here's what you'll get and more...
Some of our satisfied customers...
As a member, you'll be trained and certified as a...
For my business as a Direct Response Copyrighter this information really helps because I can help my clients grow, expand and create incredible financial growth.
Dean Edelson, Direct Response Marketer
"It will completely change the way you think about content ...I dont't think i've ever really "got" the intersection between publishing and advertising before the course."
Your new training platform
Take the courses
Choose from any one of the 11 courses to begin your training. If you’re not sure which course to start with, we recommend the Conversion Funnels Mastery Class & Certification, as it provides a solid foundation to build upon.
Our courses average about 8 hours of video content in length, and they come with all relevant downloadable handouts, as well as module-specific quizzes and one final exam.
The course levels are intermediate/advanced, and are the exact same trainings that new employees at DigitalMarketer are required to complete prior to obtaining a position in any of our portfolio companies.
Pass the tests
For each marketing course, at the end of each core module, you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final specialization exam (which is taken online) and upon successful completion you will have earned your certification for that discipline.
Our exams aren’t tricky, but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again.
The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete each exam. Ideally each exam should be taken in one sitting. However, your answers are saved if you need to come back and finish at a later time.
Clickable, embeddable, and shareable badges
Once you’ve passed each course and have been certified in a new skill, it’s time to tell the world (especially potential clients or employers) that you know your stuff and you can prove it.
Our badges leverage the Open Badge Project and Credly so your accomplishments can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, WordPress blogs, Twitter status updates and your LinkedIn profile.
Best of all, when a potential client or employer (or existing client or employer) clicks on your badges, they’ll be taken to the DigitalMarketer site to verify that you are actually certified.
Resources and strategies to strengthen your business
36 Execution Plans
DigitalMarketer’s comprehensive Execution Plan Library makes it easy to finish projects quickly. Because we don’t just teach you the theory of marketing… we show you, step-by-step, how to actually get stuff DONE. Think of these as business checklists “on steroids.”
Private Members-Only Community
Ask questions, network and exchange ideas with thousands of smart, generous digital marketers and business owners who have been in your shoes. With members in virtually every industry (and every country on the globe) you’re sure to find someone who “gets you.”
Weekly Office Hour Calls
These weekly webinars act as hands-on training for all aspects of Digital Marketing. Each week the DM staff addresses a specific marketing tactic, tool and platform reviews, landing page critiques, and more.
Member Only Deals
Your DigitalMarketer Lab+ membership entitles you to exclusive deals and discounts on some of the hottest marketing tools and services in the industry. This one member benefit, alone, should pay for itself in the first 14 days.
What’s Working Now
One of our core values is “Pursue Growth & Learning.” We honor this value by constantly seeking new and innovative strategies in Digital Marketing. “What’s Working Now” is our monthly huddle-up where we update you on the most effective strategies in Digital Marketing right now.
Your Membership Card
The savings are just digital. Show your DigitalMarketer Lab Member Card at live events to get private access to special events and unadvertised discounts. Plus, your card has a private concierge number on the back—reach out to us anytime you need our help.
Be a better marketer with DigitalMarketer Lab+
Be a better marketer with DigitalMarketer Lab+
There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Founders and CEOs
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it.
Grow in your career, and get everyone else in your company on the same page, and speaking the same language.
Lab Basic is perfect for marketing pros who want community, and “just the facts” via the step-by-step, “checklists on steroids” we lovingly call Execution Plans. For marketers who want more in-depth training, Lab+ is the perfect option, because it’s everything in Lab Basic PLUS (hence the name) all our Master Classes and Certifications on topics such as Content Marketing, Email Marketing, Social Marketing, Search Marketing…you get the idea.
And then there’s ELITE. Lab ELITE is the highest level of membership we offer at DigitalMarketer, and it’s for marketers who truly want it all! First, ELITE members get access to a smaller, “community within the community” where members of the DM Team and Faculty hang out every day. ELITE members also get to participate in live, virtual, 1-day workshops period. It’s also for marketing teams, since with Lab ELITE you can add up to 5 team members as opposed to the single user access that comes with the lower levels.
Lab & Lab Plus both have a 14-Day credit card required free trial. Lab ELITE is by application only and does not include a trial.
Before you do anything else, you need to join the community, and ask at least one burning question. (Don’t have a question? Don’t worry…we’ll give you a few ideas.) Then, dive into our Execution Plan Library and pick an EP that will help you reach your growth goals. Not sure where to start? We recommend the “Customer Value Journey” execution plan…
Weekly! But don’t feel like you have to consume everything the moment it’s released. Everything we create is archived in the members area, so there’s no rush or pressure to access it in “real time.” Think of DM Lab as your always-available, digital marketing library. There’s a reason it’s been called, “Netflix for Marketers.” :)
The only skill you need is a willingness to learn. The DM Lab content and community has resources and advice for beginner and advanced marketers, alike, and we firmly believe there are no stupid questions. Heck, even the DM team learns a ton when our newest members ask supposedly “stupid questions” that remind us of things we should be doing, but aren’t for whatever reason.
As a member, you can cancel at any time. While we hope you stay forever, we despise contracts and would never impose them on our members.
Our Master Classes and Certifications are designed to be completed over a 2-day period if you’re consuming full-time, or a 7-day period if you’re allocating an hour or two a day to the training.