Customer Acquisition Specialist

Become a Certified

Paid Traffic Master

...and learn how to drive quality traffic from platforms like Facebook, Google, YouTube, and LinkedIn

When You're Done, You'll Walk Away With a Plan For

Guaranteed Traffic

...and a System for Acquiring New Customers from Channels Such As:

Paid Traffic Sources

What if you didn't have to "pay" for traffic?

Instead...what if traffic "paid" you?

And what if acquiring new customers was as simple as pulling a lever?

It sounds outlandish, but that's exactly what "Traffic Masters" (a.k.a. Customer Acquisition Specialists) do. And once you have completed this mastery class, you too will know how to leverage traffic channels such as Google and Facebook to not only grow your customer base...

...but to grow your customer base at a PROFIT.

Did you catch that?

You'll no longer have to practice "hope-and-pray" or "wait-and-see" marketing.

Traffic will come, because you'll know how to make it come.

But how do you actually do it?

How do you take a message to the "unwashed masses" and convert strangers into friends without breaking the bank?

That's exactly what you're about to learn...

FACT: All Businesses Need A Repeatable System For Generating New Leads and Customers...

(...That Doesn't Break the Bank)

Customers are the life-blood of any business.

It sounds cliché, but it's true.

That's why "one hit wonder" traffic campaigns just aren't enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these "scalable" campaigns come in the form of paid traffic.

So whether it's:

  • Facebook Ads
  • Google AdWords
  • YouTube Ads
  • LinkedIn Ads
  • Twitter Ads
  • Content Discovery Platforms (such as Outbrain and Taboola), and even...
  • Dedicated Email Ads

...quality traffic is readily available for purchase.

You just know how to "buy it" the right way.

There's just one problem: Most so-called "traffic experts" and media buyers don't know what they're doing, and they have the results (or lack of results) to prove it.

That's where you come in.

As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.

Arrow What You'll Learn In This Course

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn about "traffic temperature" and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step instructional videos on how to build successful ad campaigns on platforms like Facebook, Google, LinkedIn, and YouTube. Learn the five elements of a high converting paid traffic campaign.

The Metrics That Matter (and the ones that don't)

Learn to analyze the metrics that actually matter so that you can "trim the fat" from your campaigns and scale. Quit wasting time analyzing numbers that are useless to the bottom line.

How To Scale Successful Campaigns

Learn how to scale your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

Paid Traffic Marketing Mastery
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>
Paid Traffic Sources
You'll learn how to drive the most qualified traffic from Facebook, Google, YouTube, & LinkedIn.
Enroll Today >>
Customer Acquisition Badge

Become a Certified Customer Acquisition Specialist Today!

Wardee Harmon

Wardee Harmon

"You taught me how to use audience insights plus what to optimize for (cheapest clicks ever!)...the ad is paying for itself generating new subscribers. Thank You!"

Chris Umiastowski

Chris Umiastowski

"This course had so many insights that I'm confident it will prove to be worth many MANY times the cost of the course. Well Done, DM."

Paid Traffic Mastery Course Details

In this 8-hour course you'll learn everything you need to know about how to drive qualified paid traffic to your website.

Module 1

Module 1:
Start Here

  • Lesson 1: What To Expect
  • Lesson 3: Paid Traffic: The What and The Why
  • Lesson 4: Creating a Customer Avatar
  • Lesson 5: The Marketing Funnel
Module 2

Module 2:
Paid Traffic As A System

  • Lesson 1: Paid Traffic As A System
  • Lesson 2: Cold Traffic Goals & Offers
  • Lesson 3: Warm Traffic Goals & Offers
  • Lesson 4: Hot Traffic Goals & Offers
  • Lesson 5: Understanding The Traffic System
  • Lesson 6: Finding Your Market
Module 3

Module 3:
Facebook Ad Platform

  • Lesson 1: Getting Started With Facebook
  • Lesson 2: Facebook Objectives
  • Lesson 3: Finding Your Market on Facebook
  • Lesson 4: Ad Copy & Ad Creative
  • Lesson 5: Facebook Pixels
  • Lesson 6: Reporting & Analytics
  • Lesson 7: Scaling Your Campaign
  • Lesson 8: Facebook Compliance
Module 4

Module 4:
Retargeting To Maximize Results

  • Lesson 1: Getting Started With Retargeting
  • Lesson 2: Segmentation By Visitor Activity
  • Lesson 3: Full Funnel Retargeting
  • Lesson 4: Video Retargeting
Module 5

Module 5
Troubleshooting Ads

  • Lesson 1: Troubleshooting Your Campaigns
  • Lesson 2: Troubleshooting Your Offer
  • Lesson 3: Troubleshooting Your Targeting
  • Lesson 4: Troubleshooting Your Ad Copy/Creative
  • Lesson 5: Troubleshooting Your Ad Scent
Module 6

Module 6
Other Traffic Channels

  • Lesson 1: Other Traffic Channels
  • Lesson 2: Twitter
  • Lesson 3: Content Distribution Networks
  • Lesson 4: LinkedIn
  • Lesson 5: Dedicated Email Drops
  • Lesson 6: Google
  • Lesson 7: YouTube

What You'll Get:

When you enroll today, you'll receive instant access to:

  • The Paid Traffic Mastery Course
  • 6 Core Modules
  • 35 Video Lessons
  • 22 Handouts
  • 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Customer Acquisition Specialist

Course Details:

  • Tuition: $495
  • Level: Intermediate/Advanced
  • Setting: Online/Virtual
  • Course Length: 8 Hours
  • Expected Completion Time: 3 - 7 Days
Customer Acquisition Certificate Customer Acquisition Badge

How It Works

Take The Course

Take The Course

The course is a 4 hour intensive training, with 7 handouts, 5 quizzes, & a final exam.

Take The Test

Pass The Test

70% or better is required to pass the exam. You have 3 attempts to pass.

Display Your Badge

Display Your Badge

You'll get a digital badge to share on your social channels & a printable certificate for framing.

Paid Traffic Mastery Class (Plus Certification)

JUST $495

Customer Acquisition Mastery

Paid Traffic Mastery Class

  • 6 Core Modules
  • 35 Video Lessons
  • 22 Handouts
  • 6 Review Quizzes

Customer Acquisition Specialist Certification

  • Certification Exam
  • Displayable Badge
  • Printable Certificate
  • Status as a Customer Acquisition Specialist

Who Should Get Certified

Marketing Professionals

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Founders & CEOs

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?

If you're an individual...

...this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a "customer acquisition expert," you'll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)

And we held nothing back.

So, if you want to:

  • Enhance your career (or start a new one)
  • Learn the latest and greatest tactics (that actually work)
  • Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...

...this course and certification is for you.

If you're a business owner...

...maybe you don't need the certification.

But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest ecommerce marketing strategies?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

Also, there's no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)

Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

Customer Acquisition Badge

Become a Certified Customer Acquisition Specialist Today!

Molly Pittman

About Your Instructor

Molly Pittman is Digital Marketer's Vice President and Traffic Manager. Molly is responsible for creating, optimizing, and maintaining Digital Marketer's traffic system with the goals of customer acquisition and revenue.

In her time at Digital Marketer, Molly has personally spent over $2,000,000 on paid traffic and has generated over 300,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more...

Frequently Asked Questions

Q: "How will this certificate help me?"

A: It depends on who you are...

If you're a business owner, this certification is a great way to learn demand-based traffic yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an agency, this certification is a tangible way to show that you are a Customer Acquisition Specialist, which could help you attract and retain better, higher-paying clients.

If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

Q: "How valuable is this certification?"

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW PAID TRAFFIC AND CUSTOMER ACQUISITION MARKETING.

Q: "What if I fail? Am I allowed to retake the test?"

A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

Q: "How long do I have to complete the class and take the test once I am enrolled?"

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.

Q: "How long does it take to finish the course and receive my certification?"

A: This class is 8 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 - 7 days if you are working full-time, and 14 - 21 days if you taking the class part-time.

Q: "Am I guaranteed to get certified if I take the class?"

A: No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.

Q: "I don't care about the certification...can I just audit the class?"

A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.

Q: "How difficult is the test?"

A: You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.

Q: "Why are paid traffic experts priceless?"

A: A master at driving qualified traffic and scaling campaigns is one of the marketing team's most valuable assets. A successfully scaled campaign at scale can pay for itself immediately and these skills can make you truly irreplaceable.

Customer Acquisition Specialist

Become a Certified Customer Acquisition Specialist Today!


DigitalMarketer Is Different

Yes, you can find other trainings and certifications that cover similar topics, but a DigitalMarketer certification is unique because it's built and taught by real marketers who actually sell their own products and services online.

In other words, we aren't journalists or "researchers." We're in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You've found your home.