Uncover Your Path to Becoming a Marketing MVP...
You've Been Taught SEO ALL WRONG
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Intermediate
16.7 Hours
Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.
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These days, search isn’t just limited to Google.
Search. Is. EVERYWHERE.
YouTube. Amazon. Pinterest. Yelp… there’s more search-focused platforms out there than you might think.
And your potential customers are using these info hubs to get instant solutions to their queries, while finding businesses like yours (or your competitors) to do the solving!
Wherever people go looking for information is your business’ opportunity to heed the calls for help.
So you gotta ask yourself… are you limiting your business’ discoverability by only focusing on rankings?
A solid SEO strategy is one that boosts your sales by attracting and converting your ideal leads everywhere they are.
Unfortunately…
And That's Why You've Been Taught SEO ALL WRONG
Other Search Marketing trainings will only tell you how to use Google’s algorithm to rank in the search results. But that’s not enough anymore.
They’re forgetting the most important part of your business’ longer strategy…
The Customer.
Because it’s not enough to simply play Google’s algorithm game and expect your prospects will dutifully come a-callin’.
Customers want to feel a connection to you. They need to know, like and trust you before they even consider handing over their time… and their money.
True SEO experts consistently keep their customers top of mind by ensuring their content delivers timely solutions for every stage of the value journey.
At the same time, SEOs know how to keep the search engines scrolling their pages for deliverable, available content for the front page—and most important, the highest ranked positions.
In other words, for a successful SEO strategy to work…
The Customer comes first. The Search Engine comes second.
Certified SEOs know that the best way to turn clicks into engaged, solution-aware prospects and buyers is to…
Earn Your Customers’ Trust & Build Authority In Google (and other searchable platforms)
Imagine being there for your customers wherever they go to get answers to their questions… solutions to their problems… even just peace of mind.
With DigitalMarketer’s Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…
- Core Concepts of Search Marketing—why understanding your prospects’ search intent informs the content within your customer value journey
- On Page SEO—how to update your content for optimal user experience and higher SERP ranking
- Technical SEO—making sure the backend of your website is readable and easy for search bots to crawl
- Off Page SEO—the actions you take outside of your own site to improve rankings, gain trust, and build brand and site authority
- Local SEO—optimizing your site to rank for relevant local keywords to better promote and sell to your community
- Google’s Algorithm—what to do if you get hit with a major unexpected Google update, and how to prepare and optimize accordingly
This brand new SEO Certification Course has everything you need to know to attract, convert, and ascend your customers with a slam dunk SEO strategy that makes your business the one to beat!
Inside the course you’ll get proven strategies, developed and mastered so that your pages are fully equipped to tell Google, YouTube, Pinterest (and many more) that YOU have the answers your prospects have been searching for.
Get in on this special Search Marketing Mastery relaunch sale—just $95! (But only for a limited time.)
What You'll Get
You’ll receive instant access to 6 NEW Modules that break down the essentials of Search Marketing, including:
- Core Concepts
- On-Page SEO
- Technical SEO
- Off Page SEO
- Local SEO
- Google’s Algorithm
The modules are broken down into 42 NEW video instructed lessons, led by 2 of the industry’s leading Search Engine Optimizers:
First is Amanda Powell, DigitalMarketer’s senior SEO Strategist and Director of Product & Content. Through auditing and building a solid SEO plan, Amanda is credited for securing DM’s #1 Google ranking for “customer value journey” and “digital advertising strategy” (just to name a few highly searchable keywords and phrases).
We also tapped Jesse McDonald, a Global SEO Strategist at IBM. A contributor to Search Engine Journal and the Semrush blog, and a top 140 SEO to follow, Jesse shares his vast Technical SEO knowledge to ensure your website has an unshakable foundation and supreme crawlability.
Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides:
- Keyword Alignment Planner
- Ultimate Guide to Diagnose Your Site’s Technical SEO
- Link Building Organizer
- 10 Critical Google My Business Optimizations
After completion of all 6 modules, our comprehensive 50 Question Final Exam ensures you’ll walk away from the course secure in your knowledge of SEO and how to get the SERPs to prioritize your business.
Finally, upon passing the Final Exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.
Become a Certified Search Marketing Master
What's Included:
- 6 NEW Core Modules
- 42 NEW Video Lessons
- Keyword Alignment Planner
- Ultimate Guide to Diagnose Your Site’s Technical SEO
- Link Building Organizer
- 10 Critical Google My Business Optimizations That Will Help You Dominate The Rankings Checklist
- Search Marketing Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule
- Search Marketing Mastery Study Guide so you ace the course with flying colors
- 1 FINAL Exam
- Search Marketing Specialist Badge and Certificate (with passing score of final exam)
Get This Course For Just $495
Get A Job In Digital Marketing With The Help From DigitalMarketer
The Search Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.
$50,431
Average Entry Level Salary In Digital Marketing
211,000+
Job Openings In Digital Marketing
Qualify For In-Demand Jobs In Digital Marketing
Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.
- Digital Marketing Manager
- Brand Manager
- Media Buyer
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- SEO Specialist
- Web Designer
- Email Marketer
- Search Expert
- Professional Blogger
- Fractional CMO
What Will I Learn?
1
Module 1
2
Module 2
3
Module 3
4
Module 4
5
Module 5
6
Module 6
Module 1 Overview
Core Concepts of Search Marketing
Lesson 1
Introduction
Lesson 2
The CVJ
Lesson 3
Search Marketing and the CVJ
Lesson 4
What is SEO?
Module 2 Overview
On Page SEO
Lesson 1
Core Concepts of On-page SEO
Lesson 2
Ranking Factors
Lesson 3
Keyword Research
Lesson 4
Internal Linking
Lesson 5
Competitor Research
Lesson 5
Competitor Research
Lesson 7
KPI’s of On-page SEO
Lesson 8
Call to Action
Module 3 Overview
Technical SEO
Lesson 1
Introduction
Lesson 2
Core Concepts of Technical SEO
Lesson 3
HTTP Status Code
Lesson 4
Robots.txt
Lesson 5
Metadata
Lesson 6
Mobile First Index
Lesson 7
Site Structure and Internal Linking
Lesson 8
Google Search Console
Lesson 9
KPIs of Technical SEO
Lesson 10
Call to Action
Module 4 Overview
Off Page SEO
Lesson 1
Core Concepts of Off-page SEO
Lesson 2
Establish Authority
Lesson 3
Link Analysis
Lesson 4
Link Disavowing
Lesson 5
Link Building
Lesson 6
Broken Backlink Building
Lesson 7
KPIs of Off-page SEO
Lesson 8
Call to Action
Module 5 Overview
Local SEO
Lesson 1
Core Concepts of Local SEO
Lesson 2
Google My Business (GMB)
Lesson 3
Google Maps
Lesson 4
Citations
Lesson 5
Local Link Building
Lesson 6
KPIs of Local SEO
Lesson 7
Call to Action
Module 6 Overview
Google’s Algorithm
Lesson 1
Core Concepts of Google’s Algorithm
Lesson 2
Major Google Algorithms
Lesson 3
Preventing Future Algorithm Hits
Lesson 4
Algorithm Comeback
Lesson 5
The Wrap Up
Course Preview
This 6-hour course covers everything you need to know about creating your business’ Search Marketing strategy. You’ll learn top-level tactics and best practices to help you not only rank on the front page of Google, but other popular search engines, while building brand and site authority with your customers.
Customer Success Stories
Meet Your Instructors
Molly Pittman
Molly Pittman is a leading digital marketing strategist, educator and entrepreneur who has trained more than 10,000 people across the globe. By the age of 24, she had risen from intern to vice president at an 8-figure digital marketing company. Now the CEO of Smart Marketer, Molly is mentoring the next generation of digital marketers. She’s helped her students do everything from get positions at Fortune 500 companies to quadruple their revenue in one month.
Mike Rhodes
Founder of WebSavvy and AgencySavvy, Entrepreneur, International Keynote Speaker and Co-author of the world’s best-selling book on AdWords, ‘The Ultimate Guide to Google AdWords’ with over 100,000 copies sold. Representing Google on stage at numerous events, Mike has also spoken at The Google Plex in Sydney, Digital Marketer’s Traffic & Conversion, Baby Bathwater, and also for marketing legends Brian Kurtz, Ryan Levesque, Ed Dale and James Schramko.
Tom Breeze
Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international brands. With a “Pay for Results” financial model, Viewability and partners are now the highest-spending performance-based YouTube advertising company worldwide. Tom is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube.
Josh Turner
Josh has been an entrepreneur since he was a teenager. He is the founder and CEO of LinkedSelling, a LinkedIn marketing agency recognized by many to be one of the leading companies in their space. His company also operates Linked University, an online training program for LinkedIn marketing and sales resources.
What Is A DigitalMarketer Certification?
DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Top-To-Bottom Insight
Proven Strategies & Playbooks
World-Class Instructors
Resume-Worthy Achievements
Top-To-Bottom Insight...
Turn Your New Skill Into Sales
- Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
- Master the core functions of marketing, and turn those skills in new opportunities and additional revenue
Proven Strategies & Playbooks…
That We Train Our Own Team With
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
World-Class Instructors…
Hand-Selected Faculty Experts
- Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
- Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
- Ryan Deiss, Co-Founder & CEO of DigitalMarketer
- Richard Lindner, Co-Founder & President of DigitalMarketer
- Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
- Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
- Molly Pittman, Digital Marketing Strategist and author of Click Happy
- Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
- Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!
Verified, Resume-Worthy Achievements…
To Share With The World
- Earn your marketing certifications from world’s largest digital credential network
- Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
- Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles
Become A Certified Digital Marketing Strategist
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Get Certified Today For Just
$495
- A badge designating you as a Certified Digital Marketing Strategist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable Certificate suitable for framing
- Status and recognition as a Certified Digital Marketing Strategist
Frequently Asked Questions
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
