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You've Been Taught SEO ALL WRONG

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16.7 Hours

Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.

Digital Marketing Search Marketing Specialist Certification

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These days, search isn’t just limited to Google.


YouTube. Amazon. Pinterest. Yelp… there’s more search-focused platforms out there than you might think.

And your potential customers are using these info hubs to get instant solutions to their queries, while finding businesses like yours (or your competitors) to do the solving!

Wherever people go looking for information is your business’ opportunity to heed the calls for help.

So you gotta ask yourself… are you limiting your business’ discoverability by only focusing on rankings?

A solid SEO strategy is one that boosts your sales by attracting and converting your ideal leads everywhere they are.


And That's Why You've Been Taught SEO ALL WRONG

Other Search Marketing trainings will only tell you how to use Google’s algorithm to rank in the search results. But that’s not enough anymore.

They’re forgetting the most important part of your business’ longer strategy…

The Customer.

Because it’s not enough to simply play Google’s algorithm game and expect your prospects will dutifully come a-callin’.

Customers want to feel a connection to you. They need to know, like and trust you before they even consider handing over their time… and their money.

True SEO experts consistently keep their customers top of mind by ensuring their content delivers timely solutions for every stage of the value journey.

At the same time, SEOs know how to keep the search engines scrolling their pages for deliverable, available content for the front page—and most important, the highest ranked positions.

In other words, for a successful SEO strategy to work…

The Customer comes first. The Search Engine comes second.

Certified SEOs know that the best way to turn clicks into engaged, solution-aware prospects and buyers is to…

Earn Your Customers’ Trust & Build Authority In Google (and other searchable platforms)

Imagine being there for your customers wherever they go to get answers to their questions… solutions to their problems… even just peace of mind.

With DigitalMarketer’s Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…

  • Core Concepts of Search Marketing—why understanding your prospects’ search intent informs the content within your customer value journey
  • On Page SEO—how to update your content for optimal user experience and higher SERP ranking
  • Technical SEO—making sure the backend of your website is readable and easy for search bots to crawl
  • Off Page SEO—the actions you take outside of your own site to improve rankings, gain trust, and build brand and site authority
  • Local SEO—optimizing your site to rank for relevant local keywords to better promote and sell to your community 
  • Google’s Algorithm—what to do if you get hit with a major unexpected Google update, and how to prepare and optimize accordingly

This brand new SEO Certification Course has everything you need to know to attract, convert, and ascend your customers with a slam dunk SEO strategy that makes your business the one to beat! 

Inside the course you’ll get proven strategies, developed and mastered so that your pages are fully equipped to tell Google, YouTube, Pinterest (and many more) that YOU have the answers your prospects have been searching for. 

What You'll Get

You’ll receive instant access to 6 NEW Modules that break down the essentials of Search Marketing, including:

  • Core Concepts
  • On-Page SEO
  • Technical SEO
  • Off Page SEO
  • Local SEO
  • Google’s Algorithm

The modules are broken down into 42 NEW video instructed lessons, led by 2 of the industry’s leading Search Engine Optimizers:

First is Amanda Powell, DigitalMarketer’s senior SEO Strategist and Director of Product & Content. Through auditing and building a solid SEO plan, Amanda is credited for securing DM’s #1 Google ranking for “customer value journey” and “digital advertising strategy” (just to name a few highly searchable keywords and phrases).

We also tapped Jesse McDonald, a Global SEO Strategist at IBM. A contributor to Search Engine Journal and the Semrush blog, and a top 140 SEO to follow, Jesse shares his vast Technical SEO knowledge to ensure your website has an unshakable foundation and supreme crawlability.

Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides:

  • Keyword Alignment Planner
  • Ultimate Guide to Diagnose Your Site’s Technical SEO
  • Link Building Organizer
  • 10 Critical Google My Business Optimizations

After completion of all 6 modules, our comprehensive 50 Question Final Exam ensures you’ll walk away from the course secure in your knowledge of SEO and how to get the SERPs to prioritize your business.

Finally, upon passing the Final Exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.

Become a Certified Search Marketing Master

What's Included:

Get This Course For Just $495

Get A Job In Digital Marketing With The Help From DigitalMarketer

The Search Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.


Average Entry Level Salary In Digital Marketing


Job Openings In Digital Marketing

Qualify For In-Demand Jobs In Digital Marketing

Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

What Will I Learn?


Module 1


Module 2


Module 3


Module 4


Module 5


Module 6

Module 1 Overview

Core Concepts of Search Marketing

Lesson 1

Lesson 2

Lesson 3
Search Marketing and the CVJ

Lesson 4
What is SEO?

Module 2 Overview

On Page SEO

Lesson 1
Core Concepts of On-page SEO

Lesson 2
Ranking Factors

Lesson 3
Keyword Research

Lesson 4
Internal Linking

Lesson 5
Competitor Research

Lesson 5
Competitor Research

Lesson 7
KPI’s of On-page SEO

Lesson 8
Call to Action

Module 3 Overview

Technical SEO

Lesson 1

Lesson 2
Core Concepts of Technical SEO

Lesson 3
HTTP Status Code

Lesson 4

Lesson 5

Lesson 6
Mobile First Index

Lesson 7
Site Structure and Internal Linking

Lesson 8
Google Search Console

Lesson 9
KPIs of Technical SEO

Lesson 10
Call to Action

Module 4 Overview

Off Page SEO

Lesson 1
Core Concepts of Off-page SEO

Lesson 2
Establish Authority

Lesson 3
Link Analysis

Lesson 4
Link Disavowing

Lesson 5
Link Building

Lesson 6
Broken Backlink Building

Lesson 7
KPIs of Off-page SEO

Lesson 8
Call to Action

Module 5 Overview

Local SEO

Lesson 1
Core Concepts of Local SEO

Lesson 2
Google My Business (GMB)

Lesson 3
Google Maps

Lesson 4

Lesson 5
Local Link Building

Lesson 6
KPIs of Local SEO

Lesson 7
Call to Action

Module 6 Overview

Google’s Algorithm

Lesson 1
Core Concepts of Google’s Algorithm

Lesson 2
Major Google Algorithms

Lesson 3
Preventing Future Algorithm Hits

Lesson 4
Algorithm Comeback

Lesson 5
The Wrap Up

Course Preview

This 6-hour course covers everything you need to know about creating your business’ Search Marketing strategy. You’ll learn top-level tactics and best practices to help you not only rank on the front page of Google, but other popular search engines, while building brand and site authority with your customers.

Customer Success Stories

Meet Your Instructors

Molly Pittman

Molly Pittman is a leading digital marketing strategist, educator and entrepreneur who has trained more than 10,000 people across the globe. By the age of 24, she had risen from intern to vice president at an 8-figure digital marketing company. Now the CEO of Smart Marketer, Molly is mentoring the next generation of digital marketers. She’s helped her students do everything from get positions at Fortune 500 companies to quadruple their revenue in one month.

Mike Rhodes

Founder of WebSavvy and AgencySavvy, Entrepreneur, International Keynote Speaker and Co-author of the world’s best-selling book on AdWords, ‘The Ultimate Guide to Google AdWords’ with over 100,000 copies sold. Representing Google on stage at numerous events, Mike has also spoken at The Google Plex in Sydney, Digital Marketer’s Traffic & Conversion, Baby Bathwater, and also for marketing legends Brian Kurtz, Ryan Levesque, Ed Dale and James Schramko.

Tom Breeze

Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international brands. With a “Pay for Results” financial model, Viewability and partners are now the highest-spending performance-based YouTube advertising company worldwide. Tom is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube.

Josh Turner

Josh has been an entrepreneur since he was a teenager. He is the founder and CEO of LinkedSelling, a LinkedIn marketing agency recognized by many to be one of the leading companies in their space. His company also operates Linked University, an online training program for LinkedIn marketing and sales resources.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Digital Marketing Strategist

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Get Certified Today For Just


Frequently Asked Questions

It depends on who you are… If you’re a business owner, this certification is a great way to learn search engine marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices. If you’re an agency, this certification is a tangible way to show that you are a Search Marketing Specialist, which could help you attract and retain better, high-paying clients. If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

Get Certified Today For Just $495