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Copywriting Is Hard, We Made It Simple...

Become a Certified Copywriting Master

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16.7 Hours

Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!

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What’s Inside Our Copywriting Mastery?

How to Make Your Offers Stand Out From The Competition

As a copywriter, marketer, or business owner, you’re constantly struggling to get your product or service to stand out in a sea of options—a sea that grows bigger every day. Instead…

  • Learn how ONE simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
  • Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
  • Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
  • Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (HINT: this is an essential component of writing a breakout sales page)…

Leverage our “Buyer Persona Worksheet” to create an in-depth psychological buyer persona and make it easy to create audience-specific messages…

Classic, Direct-Response Copywriting Conventions, Updated for Digital

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of 6- and 7-figure copywriters…

  • Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from eCommerce, B2B, B2C, service companies, nonprofits, and more…
  • Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters
  • Uncover “The 4 U’s” and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…

Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…

A Treasure Trove of Copywriting Tips, Templates, & Tactics

Get instant access to our proprietary tools, guides, checklists, and more!

  • Learn the “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
  • Get our ultimate “Master Copywriting Checklist” with 37 essential copywriting secrets from the world’s top “A-List” copywriters…

Use our “Hall-of-Fame Classic Sales Letters” to swipe” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…

A Treasure Trove of Copywriting Tips, Templates, & Tactics

Your Direct-Response Copywriting Certification tells the world that you can produce effective copywriting anywhere and…

  • Acquire new leads and increase revenue for your business through powerful, customer-centric copy…
  • Show your agency customers that you are a Direct-Response Copywriting Specialist and attract and retain better, higher-paying clients
  • Set yourself apart from other marketing professionals with a specialized skill that’s highly valued in today’s competitive job market (or use it to leverage a raise or promotion from your current employer)…
  • Train members of your own team to ensure that they’re up to speed on the latest trends and best practices…
  • Showcase your badge and certification on your website, your LinkedIn, or even print it off for your office wall…

From generating awareness & building engagement, to fostering excitement and turning customers into active promoters of your business…

Copywriting plays a HUGE role in every aspect of marketing, creating endless opportunities for applying what you learn from our Copywriting Mastery.

What If High-Converting Copy Could Flow Effortlessly From Your Fingertips?

Imagine for a minute…

No more procrastinating writing your sales letters, email campaigns, product descriptions…

No more battles with a blinking cursor tormenting you from an empty page…

No more struggling to pull the words out of your head and get them onto the screen…

No more “hoping & wishing” that your campaign converts with so-so copy…

The truth is when you master copywriting the words seem to just… fall into place. 

But how do YOU get to that point?

It might feel like a pipe dream, but it’s exactly what “Master Copywriters” do every day. 

And I’m going to let you in on a little secret they don’t want you to know:

Master copywriters don’t possess any kind of “divine gift”.

They are “masters” merely because they practice—almost religiously—certain “Principles of Persuasion”. 

And it’s those rules of writing that allow them to pump out compelling copy that converts repeatedly. 

Because the reality is…

Anyone Can Learn To Be A Great Copywriter (With The Right Training)

And that’s what our Direct-Response Copywriting Mastery is all about…

In this training, we partnered with some of the best minds in copywriting to share these time-tested, established practices and the fundamental methods that master copywriters still use today to appeal to a digital audience.

Additionally, we’ve mixed in some of our own proprietary tools and techniques so that you can hit the ground running with proven copy patterns that grab your readers’ attention…and keep it.   

This top-to-tails course will walk you through the foundational elements of great copywriting, the advanced strategies from some of the world’s best writers, and provide you with PROVEN plug-and-play templates so you can craft a winning sales message from scratch…

Even if you’ve never written copy before!

Copywriting Is The Art & Science Of Writing Words That SELL

Regardless of your digital marketing specialty, we all have to “sell” something!

  • Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy
  • Email marketers have to “sell the open” in their subject lines
  • Even content marketers have to “sell an idea” in every blog post

This is why EVERY marketing professional needs to have strong copywriting skills.

The good news is that…

The "Principles of Persuasion" Work No Matter What You’re Writing

The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.

So if you’re a marketing professional looking to take the next BIG step in your business or career…

It’s time to become a better copywriter.

And this Copywriting Certification is your first and biggest step in accomplishing just that.

Become a Certified Direct-Response Copywriting Specialist

What's Included:

Plus, upon successful completion of the course and all Final Exam you will also receive:

Get This Course For Just $495

Get A Job In Digital Marketing With The Help From DigitalMarketer

The Copywriting Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.


Average Entry Level Salary In Digital Marketing


Job Openings In Digital Marketing

Qualify For In-Demand Jobs In Digital Marketing

Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.

What Will I Learn?


Module 1


Module 2


Module 3


Module 4


Module 5


Module 6

Module 1 Overview

Start Here – Copywriting Defined

Lesson 1
From the Instructor

Lesson 2
Copywriting and the Value Journey

Lesson 3
What is Copywriting

Lesson 4
3 Fundamental Rules of Selling

Lesson 5
Defining the Prospect

Lesson 6
Connecting with the Prospect

Lesson 7
The Big Idea, The Power of

Lesson 8
Research Overview

Lesson 9
Secret Simple Formula for a Successful Sales Letter

Lesson 10
Recap: Everything You Already Know!

Module 2 Overview

Diving Deeper Into Effective Copywriting

Lesson 1
The Theory of Resistance

Lesson 2
Write Like You Talk

Lesson 3
The Secret of Writing With Passion

Lesson 4
The Power of Stories

Lesson 5
Find Your Voice

Lesson 6
Writing Your Story

Module 3 Overview

What is Your Copy Really Selling?

Lesson 1
It’s All About The Benefits

Lesson 2
The Future Benefit

Lesson 3
Lead Magnet Checklist

Lesson 4
Deeper Benefits

Lesson 5
Your Unique Selling Proposition

Module 4 Overview

Persuading Your Prospect

Lesson 1
Connecting With Your Prospect

Lesson 2
Myth of “You”

Lesson 3
The Principle of Intimacy

Lesson 4
Power Emotions

Lesson 5
4 Examples of Core Buying Emotions in Copy

Lesson 6
The Golden Thread

Lesson 7
The 4-Legged Stool

Module 5 Overview

Anatomy of a Successful Sales Promotion

Lesson 1

Lesson 2

Lesson 3
The Sales Argument

Lesson 4
The Close

Lesson 5

Lesson 6
The P.S.

Lesson 7
The Secret of Transupstantiation

Lesson 8
Putting it Together

Module 6 Overview

Copywriting Secrets from the Masters

Lesson 1
Copywriting Secrets 1-10

Lesson 2
Copywriting Secrets 11-20

Lesson 3
Copywriting Secrets 21-30

Lesson 4
Copywriting Secrets 21-30

Lesson 5
The End & Getting Certified

Course Preview

This 7.5-hour course is broken down into 6 modules of easy-to-follow, in-depth video lessons. Once inside you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart… and SELLS.

Customer Success Stories

Meet Your Instructors

Molly Pittman

Molly Pittman is a leading digital marketing strategist, educator and entrepreneur who has trained more than 10,000 people across the globe. By the age of 24, she had risen from intern to vice president at an 8-figure digital marketing company. Now the CEO of Smart Marketer, Molly is mentoring the next generation of digital marketers. She’s helped her students do everything from get positions at Fortune 500 companies to quadruple their revenue in one month.

Mike Rhodes

Founder of WebSavvy and AgencySavvy, Entrepreneur, International Keynote Speaker and Co-author of the world’s best-selling book on AdWords, ‘The Ultimate Guide to Google AdWords’ with over 100,000 copies sold. Representing Google on stage at numerous events, Mike has also spoken at The Google Plex in Sydney, Digital Marketer’s Traffic & Conversion, Baby Bathwater, and also for marketing legends Brian Kurtz, Ryan Levesque, Ed Dale and James Schramko.

Tom Breeze

Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international brands. With a “Pay for Results” financial model, Viewability and partners are now the highest-spending performance-based YouTube advertising company worldwide. Tom is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube.

Josh Turner

Josh has been an entrepreneur since he was a teenager. He is the founder and CEO of LinkedSelling, a LinkedIn marketing agency recognized by many to be one of the leading companies in their space. His company also operates Linked University, an online training program for LinkedIn marketing and sales resources.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Top-To-Bottom Insight...

Turn Your New Skill Into Sales

  • Learn the methods, the metrics, and the lingo, and get insider secrets from the world’s best marketers
  • Master the core functions of marketing, and turn those skills in new opportunities and additional revenue

Proven Strategies & Playbooks…

That We Train Our Own Team With

Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.

For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).

World-Class Instructors…

Hand-Selected Faculty Experts

  • Get step-by-step instruction from digital marketing masters and business owners who do this stuff every day, and know what just works!
  • Tested, proven strategies developed by the best in the industry, including an ever-growing faculty of subject matter experts like…
    • Ryan Deiss, Co-Founder & CEO of DigitalMarketer
    • Richard Lindner, Co-Founder & President of DigitalMarketer
    • Russ Henneberry, Content Marketing Expert & author of Digital Marketing for Dummies
    • Pam Foster, Learning Chief at AWAI (American Writers & Artists, Inc.)
    • Molly Pittman, Digital Marketing Strategist and author of Click Happy
    • Ezra Firestone, Co-Founder & CEO of BOOM by Cindy Joseph
    • Plus Justin Rondeau, Mike Rhodes, Tom Breeze, Suzi Nelson, and MORE!

Verified, Resume-Worthy Achievements…

To Share With The World

  • Earn your marketing certifications from world’s largest digital credential network
  • Receive your Credential Badge & signed Certification from DigitalMarketer upon completion of each course
  • Print your certificates to show off in your office, and showcase your badges on your website, as well as LinkedIn and other social media profiles

Become A Certified Digital Marketing Strategist

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​

Get Certified Today For Just


Frequently Asked Questions

It depends on who you are…

If you’re a business owner, this course is a great way to become a ‘T-shaped’ marketer yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this course is a tangible way to show that you are a Certified Strategist across every digital marketing discipline that exists, which could help you attract and retain better, higher-paying clients.

If you’re a student, each of these courses can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this course can make you more valuable to your company in every aspect of digital marketing, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will understand every single aspect of digital marketing. I’ll say that again: YOU WILL UNDERSTAND EVERY SINGLE ASPECT OF DIGITAL MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 16 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

Copy is the most powerful way to get your message across and will only make you better at your marketing discipline. No matter what company, industry, or focus EVERY business needs a copywriter to make the cash register ring.

Get Certified Today For Just $495