The way you use your words is everything. That universal truth applies in marketing, politics, teaching, and everything in between. This book offers a behind-the-scenes look at what goes into word choice and why crafting sentences is way more complicated than putting words in front of each other.
It gives you an in-depth view at what goes into persuasion, and why the way you frame a message is just as important as the message itself. Turns out, it is possible to say too much. So read this to learn how to use your words wisely.