DigitalMarketer Book Review

Scaling Lean: Mastering the Key Metrics for Startup Growth

Category

Business Growth Books

Author

Ash Maurya

Summary

This gives you a methodology you can use to ballpark the viability of your business model, so you can harvest quick insights you can use to decide when to start over… and when to scale up.

Published on:

One of the big problems that companies run into when scaling up—particularly startups whose product or business model hasn’t been proven—is knowing whether or not their offer will work on a bigger scale.

That’s why, when you’re ready to scale up your startup, you’ll definitely want to refer to the this little gem. It gives you a methodology you can use to ballpark the viability of your business model, so you can harvest quick insights you can use to decide when to start over… and when to scale up.

You’ll learn counterintuitive but valuable secrets like why you should stop using revenue as a measure of progress and focus on traction instead. You’ll discover how to set growth goals the same way Facebook and Tesla did. And perhaps most importantly, you’ll find out how to use sprints to quickly test your ideas and use the lessons you learn to drive continuous improvement.

DigitalMarketer

DigitalMarketer

The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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