Being able to effectively sell your product or service often goes way beyond setting a competitive price for what is offered. This book teaches you about the true power of telling great stories, taking you from a business to a brand.
While puffery can often be found in the marketing world, this book will guide you in being an ethical story teller to avoid misleading your audience. The advice shared by Godin is to practice telling stories, but not telling lies. The power of branding through truthful story-telling has infinite potential, and this book is ready to help you further those skills.