Now at first glance, you may think that’s Dance Moms Star Maddie Ziegler, but you’d be mistaken.
This gif is from the trailer of a new movie, M3gan, about a lifelike robot/doll that takes her job of protecting her companion to new lengths. The trailer keeps you guessing from the tragic backstory of the main characters, the introduction of our antagonist, and the “unaliving” of innocent side characters in the name of protecting her companion Cady.
But, nothing is more surprising than the TikTok virality of the dancing and ominous tone that is still somehow present as M3gan busts a move to Taylor Swift. This is truly where the genius comes in; stick with me.
The trailer was posted today, October 11th, and even though the dancing and sick moves only last ten seconds, it’s quickly becoming a meme. It’s spreading across TikTok, Twitter, Instagram, and Facebook like wildfire. Here are some of my personal favorites.
In less than 24 hours, the memes alone have done the work for the marketing team. Within a week, there will probably be hundreds or thousands, and it will be an “old” meme that even your parents have seen.
“Where did that meme come from?” Oh, it came from this movie trailer I saw. It’s amazing you have to watch it!
Not only that, but movie news outlets are eating it up. They’re excited about the film and are ready to see what else M3gan has to offer. Fangoria says…
“There’s not a single thing going on here that doesn’t have us excited… We have nothing further to report about M3GAN at this time, but rest assured that we’ll be eagerly monitoring its journey to the big screen on January 13th.”
One of the longest-running horror magazines out there is excited and eagerly awaiting its cinema release. In addition to that, The A.V. Club, a supplement to The Onion, has nothing but good things to say about this new release…
“Whether she’s crawling through the woods or performing an unforgettably menacing hallway dance routine, M3GAN can’t be bothered with anything that doesn’t involve slaying, literally and figuratively.”
What the marketing team has created is a viral campaign, and it took all of ten seconds within a 2+ minute video. This campaign is where Content and Video come together to make something beautiful and effective.
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The publicity from the internet’s neverending memes and the hype created by excited horror fans is precisely what a marketing team would want, and I, for one, am proud of them.
Will M3gans marketing rival the likes of Toy Story 3 with their retro-themed toy commercials or The Dark Dark Knight with their fully immersive campaign that gave you things to do online and IRL?
Only time will tell, but for now, I am curious to see how the team capitalizes on the success they’ve had so far, and you better believe I will be in those seats ready to see M3gan throw down… Swingline Paper Cutter and all.