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The Ultimate Guide to Scaling Paid Traffic Campaigns

Interested in taking your converting campaigns and scaling them to greater heights?
There’s a few things you need to know—fortunately, you’ve come to the right place.
Whether you’re just starting out, or refining your tried and tested practices, this round up of our best resources on scaling traffic to your business will point you in the right direction.
Now, go play in traffic! 🙂

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

The process laid out in this post is three years in the making.
The Ad Grid is DigitalMarketer’s process for organizing and systemizing our paid traffic strategy. It takes the guesswork out of creating an ad campaign.
(RELATED: Crafting a Digital Advertising Plan)
It’s a 7-step process that dramatically increases the odds of creating a paid traffic campaign that is an absolute home run.
Check it out before you launch your next campaign.

How to Leverage Facebook Data to Scale Your Ad Campaigns

It’s not tremendously difficult to build an ad campaign that generates a few leads. The real trick is SCALING that campaign.
The reality is that every ad campaign eventually FATIGUES and must be exposed to “fresh blood.”
In this case study, Molly Pittman will show you a free tool that makes breathing new life into ad campaigns a cinch.
You’ll see how DigitalMarketer is able to find 100’s of thousands of new prospects in just a few minutes of research.

Episode 20: 5 Ways to Scale Paid Traffic Campaigns

Congratulations! You are seeing some success with your Facebook ad campaigns.
It’s time to find new audiences like the ones that are converting and cut back on those that aren’t.
The Perpetual Traffic experts (Keith, Ralph and Molly) will show you five ways to scale and optimize your successful ad campaigns in Episode 20 of the podcast.

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?
Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph Burns reveals how to use this strategy (and the origins of its name), so you can get the best ad results.

Episode 16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor

Without a doubt, you’re going to have questions. Buying media is no easy feat!
That’s why, in Episode 16 of Perpetual Traffic, the experts answered listener questions about buying website traffic.
The questions come from the Facebook Ads University and DigitalMarketer Engage Facebook communities and answer frequently asked questions about scaling campaigns, Power Editor, and running traffic to cold offers.

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

In Episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.
If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.
You’ll learn…

  • How people are falling flat while optimizing and scaling their ads (<< This is the biggest mistake Molly sees advertisers making).
  • The biggest mistake most advertisers are making when it comes to their targeting (<< and the sweet spot you’ll want your target audience to fall into).
  • The Facebook targeting option that will get you better results, and better targeted results for your ads.
  • How your campaign objective should be used to give your ads a long and fruitful life.

And that’s that!

Lindsay Marder

Lindsay Marder

Lindsay Marder is the Co-Founder of She works with businesses in a variety of industries, leveraging digital marketing strategies to help them achieve their goals. Formerly the Managing Editor of DigitalMarketer, Lindsay managed the Editorial Team and the DigitalMarketer blog, generating over 7 million unique sessions in 2017.

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