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52 Weeks of Podcasting: Here’s the #1 Factor in Our Success

I’ll be honest — we were reluctant to start a podcast.
We wondered…

  • What equipment/software will we need?
  • Will anyone listen?
  • Will it be worth the trouble?

Needless to say, we decided to risk it — and it has absolutely been worth the trouble. We’ll cross a million downloads of our Perpetual Traffic podcast early in our second year (we’re at ~750k already)…
But those accomplishments are nothing compared to the relationships we’ve developed and fostered, with cold prospects and customers alike, because of the podcast. It’s done more for our mission than we could’ve imagined.
We did things wrong. We did things right.
One thing I didn’t anticipate — podcasting is FUN! Especially when you podcast with great people as I’ve done with Keith Krance and Ralph Burns of Dominate Web Media. Without them, this journey wouldn’t have been nearly the blast it’s been.
We have fun and we make mistakes. Listen to this quick blooper track…

What we found is that we could make a lot of mistakes as long as we got the most important thing right: THE LAUNCH.
When you get the launch right — you can screw up a lot of things and still get tons of exposure on iTunes. The iTunes algorithm rewards podcasts that come out of the gates with lots of momentum and gives zero exposure to those that launch with no momentum.
When you launch on iTunes, you’ve got eight weeks to prove you have a podcast worth listening to. Seriously… the launch is that important.
So, we stopped and we made a launch plan, and it looks like this:
We didn’t rush into launching, we wanted to make sure we got it right.
Because we got the launch right, we were able to make mistakes and recover from them without damaging our ranking on iTunes or losing our subscribers.
Luckily, we documented everything, and we’re sharing it in a new Execution Plan in DigitalMarketer Lab. (If you’re not a DM Lab member, you can learn more about the 9-Step Podcast Launch Plan here!)
Thanks to all of our listeners! It’s been a wonderful year of podcasting, and I’m looking forward to another 52 episodes of the Perpetual Traffic podcast.



The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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